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May 8, 2017 • Issue 17:05:01

The payments journey: From point of

sale to points of commerce – Part 3

"Technologies that simplify payments offer merchants
a single point of command-and-control where they can
oversee transaction processes," said Vlad Branin, Vice
President, Professional Services at Zooz Inc., a global
technology company. "This gives them the ability to act
in real time to rescue and optimize transactions. They can
establish rules to govern each payment's route without
manual intervention, reducing declines, downtime, and
false positives, and ultimately increasing revenues and
acceptance rates globally."
Security first

As payment technologies mature, they are never far
from an equally robust, evolving threat landscape. Alex
Vaystikh, Chief Technology Officer of SecBI Ltd., urges

By Dale S. Laszig business owners to think beyond traditional security
methods. "The old paradigm of perimeter, gateway,
he richly layered payments ecosystem is mostly endpoint and signature-based detection is not relevant
invisible to the consumers and merchants who anymore," he stated. "New, more advanced techniques are
use it every day. In contrast, simplifying pay- now required to stop these evolving threats."
T ments has been a complicated endeavor for
technology companies, financial institutions and service Vaystikh said purpose-built algorithms are replacing
providers. This three-part series has chronicled the jour- obsolete security schemes. The sandbox, a former gold
ney from payment acceptance to commerce enablement, standard in malware detection, provided a contained
recognizing important milestones along the way. environment for observing suspicious files. Malware
has evolved to the point where it knows when it's being
Part 1 recalled the initial leap into electronic transactions. executed in a sandbox environment, so it remains dormant
Part 2 followed subsequent developments in mobile for a long time, he noted.
payments and ecommerce. Part 3 goes behind the scenes
to speak with innovative designers and developers who
are nurturing tomorrow's technologies. Contributed articles inside by:
Developing story

Electronic transactions have played a pivotal role in the Aaron Nasseh .........................................................................................32
global migration from analog to digital technologies, Mike Ackerman ......................................................................................35
experts say. As payment technologies evolve, previously Jeff Fortney .............................................................................................36
defining characteristics, such as authorization and Don Bush .................................................................................................38
settlement, can become apps running in the background.
And as they master language and cognitive skills, solutions TOC on page 3
move from basic tasks to interactive communications.
Continued on page 30