Page 24 - GS170502
P. 24

Views




                                                                multiparty recordkeeping, and it does away with secrecy,
                In case you think this emphasis on              since everything is transparent.
            regulation and compliance is overbearing,
           let me remind you of what has transpired in          The logic of blockchain is powerful: it cuts costs
             the last decade. Boston Consulting Group           and overhead dramatically for high-volume, paper-
                                                                intensive, logistically complicated financial systems and
           reported that globally, since 2009, the largest      recordkeeping. It also can achieve regulatory compliance
            banks have agreed to pay in excess of $321          more easily, which is not a trivial benefit today.
                   billion in fines and penalties
                      for egregious behavior.                   In March 2017, we were in the 93rd month of a post-
                                                                recession recovery. The only two longer recoveries were
                                                                the  1991–2001  "Tech  Boom"  recovery  from  the  recession
        This is important to ISOs and the acquirer community    that hit in 1990, and the 1982–1990 "Morning in America"
        in general for one simple reason: acquiring (and issuing)   recovery from the recession that began in 1980. It is easy
        credit and debit cards is a business of huge scale (literally   to forget about the financial crisis of 2008–2009 today, but
        tens of millions of cards on the issuing side). Today, all the   that would be a big mistake. The same BBBB players are on
        large issuers are also the largest acquirers (although this   the court now as then.
        was not always the case).
                                                                For a particularly good sense of what happened, pull down
        The card brands decided some time ago (when they were   the following article from the web: "Bank of America – Too
        still associations, not publicly traded companies) that   Crooked to Fail," by investigative journalist Matt Taibbi
        they  didn't  want  any  small  bank  acquirers  with  direct   (one of the best in the business), published in the March
        membership. But not many community banks were so-       29, 2012,  Rolling Stone magazine,  www.rollingstone.com/
        called principal banks for the card brands, because a small   politics/news/bank-of-america-too-crooked-to-fail-20120314.
        bank just cannot get to the critical mass that it takes to   This should reinforce my suggestion that you pick your
        support an in-house bankcard sales, underwriting and    financial institution carefully.
        processing operation.
                                                                Don't gripe, monitor your bank
        This means, inevitably, that an ISO will either be a sub-
        ISO of a bigger firm or will need to sign up with a large   Here are a couple of suggestions for you. First, stop
        bank, most likely one of the BBBB banks that have been   complaining about  regulation.  It's  the  financial  services
        deemed too big to fail.                                 industry, duh. You are playing with other people's money.
                                                                If you don't like regulation, try another business. Second,
        In January, Professor Richard Benham, Chairman of the   compliance is not just about spending money; it has a
        British National Cyber Management Centre, predicted that   return on investment, too – namely, insurance against
        this year a major bank will fail as the result of a cyberattack   doing stupid things, and giving your firm a leg up on your
        (data theft, fraud or cyber propaganda), leading to a run on   competitors if you are well prepared and knowledgeable.
        the bank. We now have to confront the reality that hacking
        can break the Internet. So monitoring the performance of   Only a small number of ISO agents work for firms large
        your sponsor bank is vitally important.                 enough  to  be  processors.  Most  ISOs  work  as  merchant
                                                                level salespeople or as sub-ISOs. As such, you will have
        Blockchain could help prevent abuses                    limited interaction with the bank that is processing your
                                                                customers' transactions.
        A while back, it seemed common knowledge that the
        new world of fintech entrants would solve a lot of these   But this doesn't mean you should put your head in the
        problems, but this turned out not to be the case. Some   sand. Choose a bank that you would feel comfortable
        people are now saying that blockchain could be the      putting your life savings in, and continue to update
        answer. Here's why: the root of the problem with BBBB   yourself regularly on the bank's performance, particularly
        is that it was difficult to discover the wrongdoing with   if it is one of the BBBB banks. The other 5,000+ banks – the
        any specificity, because someone had to get access to the   community banks, regional and super-regional banks –
        bank records of the illegal transactions. Blockchain allows   will do just fine, thank you.
        multiple parties to transfer and store sensitive information
        in a space that's secure, permanent, anonymous and easily
        accessible.                                             Brandes Elitch, Director of Partner Acquisition for CrossCheck Inc., has
                                                                been a cash management practitioner for several Fortune 500  com-
        Moreover, it works best when there is some kind of transfer   panies, sold cash management services for major banks and served
        of title or ownership, which is where a lot of the banks'   as a consultant to bankcard acquirers. A Certified Cash Manager
        bad behavior was focused. Blockchain is ideal for keeping   and  Accredited  ACH  Professional,  Brandes  has  a  Master's  in  Business
        track of remittances, cross-border transfers, shareholder   Administration from New York University and a Juris Doctor from Santa
        records and exchanges, securities trading,  and  complex   Clara University. He can be reached at brandese@cross-check.com.

        24
   19   20   21   22   23   24   25   26   27   28   29