Page 5 - GS170601

Letter from the editors

he education of the payments industry's
hard-working feet on the street is central to
The Green Sheet's mission. Since the publica-
T tion's inception in 1983, it has been a reli-
able source of information and advice geared to help
increase the knowledge and professionalism of ISOs
and merchant level salespeople (MLSs) as they pursue
their business goals. Each section of the magazine and
website is devoted to a different aspect of this mission.
And this issue's lead article is all about ways leading
payment companies have adapted their training pro-
grams to accommodate today's dynamic, increasingly
complex landscape.

MLSs who work with companies that offer ongoing
training programs to help them flourish in the
marketplace have an advantage over reps who are
basically tossed into the water and told to swim. Today's
in-house training programs are more comprehensive
than ever, include a combination of on-site and online
offerings, and accommodate a range of learning styles.
Industry experts contributing to this issue offer tips on
how to select the right sales model for your business,
explore legal issues pertaining to virtual currency, I’m am working hard to help you get all
offer an inside look at smart terminals, discuss the
evolution of cash advance programs, and analyze the your advertisng needs in the right order
Fed's new regulatory amendments affecting e-checks to increase your bottom line today!
and remote deposit capture.
Also included are news briefs on the acquisition of No Bull
CardConnect by First Data Corp. and the acquisition
of Total Merchant Services Inc. by North American
Bancard Holdings LLC; Chipotle's discovery of Customized advertising campaigns
malware during investigation of its recent breach; a
Washington, D.C. court's decision to revisit a lawsuit to fit any size company and budget.
against the Consumer Financial Protection Bureau
in which it had previously ruled in favor of the • Spotlight Innovators’ Pages
plaintiffs; a lawsuit filed by Universal Secure Registry (frequently updated content)
against Apple Inc. for patent infringement; warnings
of a phishing scam involving DocuSign Inc.; Google • Print (various size options)
Inc. teaming up with PayPal Inc. for mobile pay-by-
fingerprint; and First Data's recognition as the top U.S. • Resource Guide listing
employer for veterans. And, of course, we've included (print/online/front page (option))
company, product and industry leader profiles, along
with the latest individual and industry milestones. • Email Blasts (to GS readership)
These include new awards, litigation, expansions and
relocations, research, partnerships, acquisitions, and • Online (website/twice month newsletter)
executive appointments. • Video

Our next lead article will continue the discussion of • Bundle advertisng campaign discounts*
training in the industry, expanding beyond individual
company programs to share educational resources
that are open to payment professionals industry- Danielle Thorpe
wide. Do you know of a stellar education resource?
Share it with us at greensheet@greensheet.com. And, as AVP Media Partnerships
always, we will welcome your press releases at press@
greensheet.com. 707-284-1686

5