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CompanyProfile

ISO/MLS contact:
Bill Pirtle
Affiliation & Partnership Development Specialist
734-272-6177
billpirtle@ashinc.com
www.ashinc.com

A custom fit for merchants

or over 25 years, Troy, Mich.-based Active that, in Michigan, can sync with the State to automate
Software & Hardware Systems has developed ordering and also download quarterly price changes and
business management and inventory software print new shelf labels," Pirtle said, noting that the system
F for POS systems in multiple vertical markets. can be adjusted to meet individual state requirements.
Serving clients in the United States and Canada, ASH also
builds custom POS systems. "We also have a feature I call Margin Enhancement,"
Pirtle said. "We can program liquor price changes in peak
"We handle approximately 30 verticals but are making selling times to enhance the profit. This is optimal in
a push in four segments: convenience, liquor, medical college towns and less price sensitive areas, but with use
marijuana and vape," said Bill Pirtle, Affiliation & of our built-in loyalty program, regular customers can
Partnership Development Specialist at ASH. In addition still get liquor at regular price even in peak times." The
to verticals just mentioned the ASH Point of Sale Pro feature can also be used to discount hot food over time,
Management System offers additional industry-specific which reduces food waste at the end of the day.
editions for merchant, restaurant, auto service, salon,
jewelry and golf shop applications, among others. Built into the margin enhancement program is a wireless
electronic price tag system called e-Tag. "E-Tags change
The ASH VIP user association services program being the price on labels to new pricing through the point-
developed will soon provide quarterly software updates of-sale system so shelf prices match the POS system at
for clients, and hosted webinar and in-person meetings all times," Pirtle said. "In most liquor stores using the
to discuss updates and additional features clients would premium pricing, ROI can be as little as 90 days." He
like to see built in. Advanced accounting, advertising, added that the e-Tag system can add as much as $1,000 in
e-commerce, electronic shelf tag, inventory, loyalty, margin per night for some businesses.
multilocation, purchasing and vendor management tools
are available through ASH. According to Pirtle, ASH offers reasonable annual service
plans and phone support, which can be paid upfront
"Our system is not the least expensive option, but our without obligating clients to regular payments or specific
software is customized to the user," Pirtle said. "There is processors, since ASH is processor agnostic. "We do the
not a small, medium, large option that results in being software install in the Troy office and ship it, so all the
crammed into a mid-range system or being buried in installer has to do is assemble it on site," he said.
features they'll never use. We have custom solutions that
will fit the business, not the business trying to fit the ASH expects to release details soon about a partner link
solution." that will provide fully and semi-integrated solutions for
agents. ASH also plans to integrate its new POS solution
Pinpoint features for the petroleum market with several major processors.

To illustrate ASH's commitment to detail, the vape store Its push inventory system (where ordering for stores is
management system allows owners to build ingredient done at distribution centers based on sales) offers an
lists for proprietary blends and extracts each component excellent option for jobbers and chains in the petroleum
from inventory when ordered, which is helpful in states market, Pirtle noted.
where laws require detailed records.
ASH welcomes reseller partners. "We're working to bring
An optional database with approximately 95 percent of on agents that will be resellers for us," he said. "If you
product stock keeping units for convenience, liquor and have a customer that is not satisfied with your current
grocery stores supports transfer of existing inventory offerings, give us a call."
files. "This product list includes a complete liquor file
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