Page 23 - GS170801

Spotlight Innovators

or over two decades Humboldt Merchant Services
has been the premier provider of credit card pro-
cessing solutions for high-risk or hard-to-place
Spotlight Innovators F merchants, offering competitive pricing and first
class service. Combining dedication with knowledge and a
primary focus on customer satisfaction, HBMS has grown
to become a leader in the credit card processing industry.
Offering superior processing, and the latest in payment
acceptance solutions, we are at the forefront of innovative
payment thinking.

What’s New:

Spotlighting companies that promote Selling in the higher risk marketplace

innovation in the payments industry
t’s no secret. Some merchant types require a little more evaluation and handling to qualify for a merchant services
account than others do. Generally, this is because these merchants are from industries that fall into one of the
higher-risk brackets defined by the card brands. Assuming the merchant is operating legally, has a stable busi-
I ness history and also has no record of legal or security issues, they can generally still obtain an electronic payment
account. They simply have to undergo a more intensive underwriting analysis.

While this may sound straight forward, the extra care is not something all processors, or the ISOs that sell for them, have
the built-in capacity for. Consequently, some companies attempt to adopt the higher-risk merchant brackets into their
portfolio, only to realize they aren’t adequately equipped to support them. This often results in legitimate merchants
being cancelled without warning or fault, leaving them to cycle through service providers in search of an affordable and
reliable one.

This makes for a difficult sales environment, and despite the income potential of selling in the higher-risk marketplace, a
majority of payment sales representatives do not have an experienced and trustworthy merchant services option readily
available to offer these merchants. “Whenever hard-to-place accounts are encountered in the marketplace, chances are
a sales professional will spend a great deal of time hunting for a payment services provider that promises to keep the
account long term,” said Leonard Garcia, vice president of sales at Humboldt Merchant Services (HBMS). “Therefore, it
Dedicated series of pages to showcase is uncommon for sales representatives to ever reach a point where they are experienced enough to feel confident about
placing these companies.”
your company’s unique message.

• Your own, customized News you, or written by one of
from the Wire that highlights our own writers
stories about your company • Custom infographics
• Featured Content: updated and videos
monthly, either provided by • And so much more...

Contact us for more details & pricing options

800.757.4441

sales@greensheet.com

23