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Education

Today, more than ever, patrons are programs have been proven to work across the spectrum
from high profile restaurants to fast food joints.
looking for rewards for spending
their dollars. The idea is to make Reward and gift card programs may be available through
your POS/software vendor and surely through the
it easy for them. credit card processing company you work with. Today,
companies offer gift cards in a variety of forms, in-store
and online, that can be used for personal needs or as gifts.
tote or other giveaway that will be carried around town
advertising the restaurant's brand. This is an inexpensive Successful businesses today also must rely on analytics to
way to advertise. remain in the game. Several companies have developed
low-cost solutions that provide data on the competition,
The summer season is also a good time to offer cooking sales trends and other valuable information that cuts
classes during the daytime if the restaurant doesn't have back on users making purchasing mistakes. Though
a large lunch crowd. Cooking classes create patrons who I am personally late to the game, I finally have come of
will stick around and become regulars. If the restaurant age and realized the importance of analytics. I see that
has a large bar area, a mixologist teaching classes on judgments and actions I have previously based my own
how to mix or blend the perfect drink can get students business decisions on just don't add up when you look at
to become diners. Even offering classes in wine tasting the numbers.
and exploring different wine regions through tasting can
create loyalty among patrons.
Steven Feldshuh, President of Merchants' Choice Payment Solutions
Today, more than ever, patrons are looking for rewards East, has 18 years' experience in sales and ISO development. Directly
for spending their dollars. The idea is to make it easy prior to joining MCPSE in 2012, he was President of Payment Partners.
for them. Businesses offering rewards programs that are In his current position, Steven devotes the bulk of his time to assist-
tied to customers' phone numbers or email accounts and ing agents in building their portfolios. Contact him by email at
make rewards easy to redeem get repeat business. Such stevenf@mcpseast.com or by phone at 212-392-9202.

transparency But the kind that

doesn’t make people
point and laugh.

800.882.1352

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