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Letter from the editors

hen we embarked upon a lead fea-
ture on developments in the self-service
sphere, we expected it to be a fruitful
W topic; we did not know, however, just
how much momentum this segment already has and
what tremendous transformative potential it holds
for the payments and retail industries. Consumer
expectations and digital technologies are bringing
self-service into the center, not just for restaurants,
but also for a host of other retail segments and even
professional services.

We believe this issue's lead article, "Self-serve economy
opens new sales channel," offers a glimpse of a new
payments landscape that revolutionizes brick-and-
mortar retail, along with many other arenas where
individuals and businesses transact. We hope you'll
come away with fresh ideas on where you can jump in
and exploit the strength of self-service for the benefit
of your merchant customers and your own bottom
line.
We also hope you'll benefit from the articles so carefully
crafted by our industry-expert contributing writers. Bridge the Gap
In this issue you'll find an eye-opening discussion
of counterfeiting in the wine industry and how that between your
corresponds to what merchants are up against daily
when it comes to counterfeiting, not just at the POS, advertising dollars
but also in other areas of their businesses; analysis of
the Fed's faster payments initiative and why it's very and bottom line.
much still a work in progress; tips on how to identify
and hire strong sales agents; and cost-effective steps
you can suggest to help restaurateurs build business Customized advertising campaigns
during the summer, a season when those who aren't in to fit any size company and budget.
resort areas tend to experience downturns.
• Spotlight Innovators’ Pages
In addition to posting press releases under News
From the Wire at www.greensheet.com throughout each (frequently updated content)
business day, we also post news stories several times • Print (various size options)
a week under Breaking Industry News. Our News
Briefs section previews many of these stories, and • Resource Guide listing
there is always a cascade of new developments. This
issue's news ranges from early detection of an attack (print/online/front page (option))
on Avanti kiosks to Mastercard's planned purchase of • Email Blasts (to GS readership)
AI enterprise Brighterion to PayPal's global advances;
from a backlash to Visa's war on cash to Paysafe's • Online (website/twice month newsletter)
planned acquisition of Delta Card Services Inc. to
National ATM Council members' meetings with • Video
members of Congress; and much more. • Bundle advertisng campaign discounts*

You'll also find briefs on many of the latest milestones
in payments, along with select company and product Danielle Thorpe
profiles. To include your news, please send a press
release to press@greensheet.com, and please send us AVP Media Partnerships
feedback at greensheet@greensheet.com.
707-284-1686

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