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InsideGS

Cover Story Company Profile
Fintechs: friends or foes? ................................................................1 Apogee Payment Systems LLC:
By Patti Murphy Products and services that work for you ..............................31
Thousands of fintech startups are focused solely on payments. Education
Where have they made inroads, where are they headed next and
which ones will partner with established payment players? Portfolio rationalization...............................................................28
News Briefs By Adam T. Hark, Preston Todd Advisors
If you haven't heard of portfolio rationalization in discussions with
Class actions target EVO, allege hidden fees .....................10 merchant acquirers, you will. Though the concept isn't new, the
Class action filed against terminology is, and its relevance continues to gain import in the
Wells Fargo Merchant Services ................................................10 industry.
At half-million mark in U.S., ATMs Street Smarts SM
undergoing reinvention ...............................................................10 Never sell a merchant account again .....................................44
By Aaron Nasseh, Finical Inc.
Factoring on tap for financially strapped businesses ....10
Can an MLS go from a one-person shop to a high-producing sales
Detached smart card chips trigger privacy concerns ....10 office without signing up a single merchant account? Too good to
Antitrust complaint filed against Apple in China ............12 be true? It's not.
New bill aims to protect government IoT devices ...........12 The real reason so many newbies fail ....................................46
By Jeff Fortney, Clearent LLC
Uphill battle for cybersecurity pros .......................................12
Time and again, promising reps leave the industry because they
Industry Update ...............................................................................14 don't find the success they anticipated. Maybe the problem isn't
Views them, but those of us who hire them.
New Product
Why every MLS needs to know how to cross-sell .............22
By Barry Davis, Womply Automated, out-of-the-box cash discount program ......48
For decades, ISOs and MLSs have collected steady revenue by SellingPrepaid
concentrating on the sale of credit card processing services. This
one-track approach will not be sufficient moving forward. ETA sets forth recommendations on prepaid rule ...........49
Mixed forecast for open-loop prepaid cards ......................49
The very point of sale:
Don't leave alternative payments on the table.................24 Inspiration
By Dale S. Laszig, DSL Direct LLC Persuasion in practice ...................................................................50
While it is easy for merchants to attract international shoppers, turn-
ing them into buyers is a challenge. Expanding payment options Departments
lowers shopping cart abandonment and increases sales. Letter From the Editors ....................................................................5
A solid niche for cash advance products ..............................26 Readers Speak ......................................................................................8
By Steven Feldshuh, Merchants' Choice Payment Solutions East Boost Your Biz ....................................................................................25
Businesses on wheels don't have the overhead storefronts come Spotlight Innovators ......................................................................38
with, but they still always need cash and comprise an excellent op- Calendar of Events ..........................................................................51
portunity for cash advance providers. Resource Guide .................................................................................52
Advertiser Index ...............................................................................62

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