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        More on bad apples — minority or majority?                                 My view  comes  from everyday
        R         egarding the question in the June 26 issue on the bad apples, that is   managers and their business clients.
                                                                                   contact with both local bank

                                                                                   In the past 20 years it has definitely
                  certainly an easy one to answer. I would put bad apples at 80 per-
                                                                                   gotten worse. But that is good for
                  cent and good ones at 20 percent.
                                                                                   the other person neglected to tell the
        The important point is I would define "bad apples" not as the agent walking   me because I get to point out what
        into a merchant but the organization (bank) behind the agent.              client, and the deal is closed.

                                                                                   If  you need convincing, make like
                                                                                   you're opening a store (antique
                                                                                   shop or anything) and make sure
                                                                                   your English isn't too good, and
                                                                                   call in all the big name banks and/
                                                                                   or processors. I think you would be
                                                                                   very surprised and a little saddened.

                                                                                                       Bradley Quick
                                                                                                 Payment Finesse Ltd.

                                                                                   Thank you, Bradley, for weighing
                                                                                   in on this topic. The discussion in
                                                                                   Readers Speak began with a question
                                                                                   about how to avoid bad apples in the
                                                                                   industry in our May 22, 2017, issue
                                                                                   and continued in Readers Speak in
                                                                                   our June 26 and July 24 issues.

                                                                                   Those who have weighed in so far
                                                                                   have  been in  agreement  with  you
                                                                                   about bad actors in our industry
                                                                                   outweighing the good. We aren't
                                                                                   prepared right now to impersonate
                                                                                   merchants opening stores to see
               The Conference for Branch & Retail                                  what kind of overtures ISOs and
                                                                                   merchant level salespeople might
                            Banking Innovators                                     make. However, we do need to keep
                                                                                   a discussion going on what can be
                                                                                   done about improving overall ethical
                                                                                   practices  in  our  industry.  If there
                 FUTUREBRANCHES.WBRESEARCH.COM                                     is indeed a preponderance of bad
                                                                                   actors in our sphere, changing the
                                                                                   situation will only benefit everyone
                                                                                   involved.

                                                                                   What needs to be done?
                                                                                   Are you taking action to combat bad
                                                                                   actors in the industry? What about
                                                                                   your  partners?  Are  they  taking
                                                                                   steps to ensure ethical practices in
                                                                                   their companies? What should the
                                                                                   industry as a whole do to foster best
                                                                                   practices? Let us hear from you at
                                                                                   greensheet@greensheet.com.








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