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Spotlight Innovators

is unparalleled in terms of both price and capabilities, grow and prosper. The company continues to evolve its
the two most critical elements for any small or mid-sized free terminal and electronic cash register programs, which
businesses' success. I am proud to integrate my proven feature best-in-class products and services.
tools for increasing revenue with their best-in-class system
and bring the first truly smart POS system to market." Following are additional benefits available to
Harbortouch sales partners:
POS systems reward the people who sell them, too.
Unlike countertop terminals that only process credit Free terminals: The Harbortouch free terminal offering
card transactions, POS systems are integrated business includes both a merchant-facing VX 520 terminal and
management solutions with enhanced capabilities customer-facing VX 805 NFC/EMV PIN pad, which
designed to help service providers, merchants and deliver a more practical and ergonomic setup than most
consumers alike. standalone EMV terminals. The unit is also available as
an all-in-one solution for merchants who prefer not to use
Following are key benefits to selling integrated POS a PIN pad. This terminal offering is the best EMV/NFC
systems: solution available.

• Lower Attrition: POS systems do more than payment Free POS: Why would a merchant choose a standalone
processing; they manage numerous business-critical credit card terminal when they can receive a full-featured
tasks, making them indispensable. Merchants who touch-screen POS system for free? The ability to offer a
use them are less likely to leave or be receptive to free POS system sets Harbortouch sales partners apart
competitive offers. Studies show attrition rates from the other bank card sales reps.
are 66 percent lower among merchants with POS
systems than among those with standalone credit Differentiation: Instead selling on rate or offering low
card terminals. value, "me-too" terminals, Harbortouch sales partners
provide high-value solutions that business owners can
• Enhanced Profitability: POS systems appeal to appreciate. This powerful sales tool enables partners to
high-volume, high-margin merchants, who rely get in front of more business owners and close more deals.
on advanced technologies to run their businesses.
Meeting these requirements gives service providers Upfront Bonuses: Partners receive lucrative upfront
a competitive edge and access to an elite class of bonuses as high as $550 for each POS system placed, free
merchants that remains out of reach to those who of charge.
are stuck selling just credit card terminals. Continuous education: The thought of learning how to

• Improve Margins: POS systems are intelligent sell POS systems may seem daunting, but Harbortouch
solutions with the capacity to enhance a merchant's provides comprehensive training and support every
business. Selling these systems redirects discussions step of the way. As Harbortouch sales partners progress
from rates and fees to how to improve operations and through the system, they gain practical knowledge that
get a fast return on investment (ROI). Sales partners helps them close deals. Here are some examples:
can seal the deal without decreasing margins. • POS 101: This web-based course creates the
• Future-Proof Accounts: Selling full-featured POS foundation for selling POS. It covers all POS
systems is a world apart from selling credit card fundamentals, providing an overview on
processing. It facilitates true partnerships between everything from hardware and software to features
merchants and service providers that encompass all and reporting. It also explains POS system benefits
facets of business management. As new payment and sales techniques that will help convey these
types and technologies emerge, service providers benefits to potential merchants. With over 300
will be first in line to help merchants incorporate slides of information, this online course provides
these technologies into their unique business Harbortouch sales partners with the basic knowledge
models. to succeed in POS system sales.
Harbortouch, a full merchant services provider • Training Webinars: After completing POS 101 and
beginning to sell POS systems, partners can expand
In addition to the indisputable benefits of selling integrated their knowledge to close more deals. Harbortouch
POS systems, Harbortouch offers sales partners a full trainers routinely schedule training webinars
range of merchant services solutions, services and support. designed to help partners increase their POS
The company debuted the first free electronic cash register knowledge and stay current with industry trends.
and countertop terminal programs and continues to lead These webinars continue their POS education and
payments industry innovation. sharpen their expertise.

Harbortouch sales partners have access to resources,
educational tools and dedicated specialists to help them

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