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TheMobileBuzz

Gamification parameters to offer a one in 10 chance of winning one item or entire basket
for free. Nicolas Coppée, Vice President of Sales at Luckycycle, added, "We are
packs a punch confident that this new solution, which combines our innovative technology
with the ease of use of Ingenico's MyCheckout hosted payment pages, will offer
a big advantage to companies looking for new ways to reward their customers
W ith video game partici- while increasing sales."

pation reaching record
For retailers, gamification could pay off. According to MS Insights research,
gamification
levels,
the total value of the U.S. gamification market in 2016 climbed to nearly $2.8
was bound to spread,
and so it has. For example, Ingenico billion, a sizeable chunk to work with as the market continues to develop.
ePayments, the online and mobile
commerce division of Ingenico
Group, teamed with Belgian start- Become a Partner
up Luckycycle to develop Ingenico 866-557-3655
Gamified Checkout. The product Riskpayments.net/Partner
utilizes games to "infuse the check-
out experience with the excitement
that comes with the chance to win
rewards," according to the partners.

Ingenico Gamified Checkout is built
on Luckycycle's patented technology High Risk? We think not.
and enables Ingenico clients to inte-
grate customizable games and visu- Benefit from specialists in higher risk, hard to place accounts.
als into payment confirmation pages. When others say no, we say YES. Our experienced underwriting
Options include scratch card, slot
machine and wheel of fortune; each team gets your deals approved, fast.
allows consumers to immediately
win prizes related to purchases both
online and in-store.
Proven record

Tests by Luckycycle have shown that
when gamification is added, volume
and value of transactions increases,
and conversion improves by up to Complex Business Models Heavily Regulated Industries High Volume Accounts
15 percent. Luckycycle also helps re-
tailers build a social media presence
since consumers are encouraged
to share their wins on social media
platforms, the company stated, add- Features Supported Industries
ing that programs like these also en- Maximum revenue share and lifetime residuals  Online Firearms
courage repeat business.
True Interchange, zero liability, no exclusivity  Online Pharmacy
Ludovic Houri, Vice President of Chargeback management and risk reduction programs  Telemedicine
Products at Ingenico ePayments not-  Travel
ed that discounts alone aren't enough Multi-currency support with proprietary gateway
to build loyalty. "Consumers want a  MLM / Direct Marketing
great user experience to go along International merchant accounts  Nutritional Supplements
with their rewards and discounts," Recurring and subscription billing
he noted. "Gamification is one trend   Collections
that we have found can add excite- A Auto account updater  Digital Content
ment and value to an otherwise very
functional process, and this helps Many More..
both merchants and consumers get
what they want." For instance, with
gamification, instead of offering a 10
percent discount, merchants can set Earn maximum revenue by becoming a partner. Call 866-557-3655 or visit RiskPayments.Net/Partner

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