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Education

engage with their smartphones more than "anything else." necessarily mean that all players will have been knocked
These numbers are significant and powerful. out, but rather some of the big mobile payments options
will be forced to merge — not unlike what we've witnessed
Consumer adoption is the key in other large industries such as airlines.

As the mobile wallets race heats up, it will leave some
folks behind — and not just the mobile payment options One thing is for certain: we've come a long way since
that consumers chose not to adopt. A major issue for David Chaum started his work on cryptocurrencies in
credit card and mobile payment companies, like Discover, 1983, and PayPal was founded 15 years later. From here,
Mastercard and Visa, is a loss of brand recognition. With the sky's the limit. Biometrics could continue to take off
digital payments, shoppers don't hand over their branded and push mobile wallets out one day, but the driver will
physical credit cards to cashiers, which traditionally has remain the same: consumer adoption and preferences will
reinforced a consumer's connection to this brand with the reign supreme.
purchases they make.
Don Bush joined Kount as Director of Marketing in October 2010 and
Now, with the information stored digitally, consumers can became Vice President of Marketing in December 2012. Previously, he
shop around, debate, purchase online, return and purchase was Director of Marketing at CradlePoint, a leading manufacturer of
again with a tap of an Apple Watch, without ever having wireless routing solutions in the mobile broadband industry. Don has
to manually input the information, or even think about worked in several management roles within the technology segment
the brand name on a credit card. This may lead to cozying for over 20 years with both hardware/software manufacturers and as a
up of credit card companies to technology enterprises — partner in two top technology marketing agencies. He has led products
which we are already seeing and will likely see even more launches and marketing programs for dozens of companies around
of as these relationships permeate the industry. the world such as Citi, HP, IBM, Kodak, Motorola and Weyerhaeuser,

and he co-authored the seminar series, "Common Launch Disasters
When all is said and done, the payments landscape will and How to Avoid Them." Contact Don at don.bush@kount.com or
have gone from many players to just a few. A few does not
visit www.kount.com.

ingenuity But the kind

where no one’s

wearing a tin hat.

800.882.1352

WWW.COCARD.NET

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