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Letter from the editors

ith new technologies come new oppor-
tunities for good or ill. Given the bra-
zen breaches pulled off against Equifax,
W the SEC and Deloitte, along with other
confirmed and suspected attacks on U.S. government
systems and social networks, it can seem at times
that criminals and bad actors have the upper hand.
However, the payments industry and retailers we
serve are far from paralyzed. Efforts within our realm
to develop and implement superior transaction data
security at every point on the payments chain, as well
as provide new services to empower retailers continue
unabated. And merchants, facing new realities when it
comes to shopper habits and preferences, are adapting
to revolutionize the retail sector.

This issue's lead article takes a dive into the smart steps
retailers are taking so they can prosper by providing
consumers the kind of shopping experiences they
desire. Working toward the same ends are forward-
thinking payment technology enterprises. Knowing the
determined innovators interviewed for this article are
on the job, one can't help but feel a sense of optimism.
Bridge the Gap
Another cause for optimism is the strategic thinking
and advice offered by industry experts contributing to between your
this installment of The Green Sheet. Topics addressed
are the rationale for making data security a national advertising dollars
priority; the potential for new players in the payments
sphere to bring about the demise of interchange; mobile and bottom line.
wallets vying for dominance, with none winning the
top spot yet; and, back to basics, the imperative to
practice, practice, practice if you want to master the Customized advertising campaigns
merchant level salesperson game. to fit any size company and budget.

The news briefs herein introduce some of the stories • Spotlight Innovators’ Pages
posted recently online at www.greensheet.com. These
include industry leader Biff Matthews' retirement; (frequently updated content)
a Bank of Ireland and WorldFirst partnership to • Print (various size options)
bring global payments to U.S. SMBs; Google's mobile
payments initiative in India; the expiration of • Resource Guide listing
Amazon's 1-click checkout; new NFC Forum specs for
interoperability, quality, differentiation and metrics; (print/online/front page (option))
and challenges associated with Apple's Face ID; among • Email Blasts (to GS readership)
others. News of recent breaches is ongoing and posted
online. • Online (website/twice month newsletter)
Also included, of course, are product and company • Video
profiles, along with updates on noteworthy • Bundle advertisng campaign discounts*
achievements in the payments world, including
appointments, acquisitions, partnerships, research,
awards, best practices, legal settlements and rulings, Danielle Thorpe
rebrandings, new merchant programs, and more.
If you're working in the payments sphere, we'd love AVP Media Partnerships
to receive news of your professional achievements
and company milestones at press@greensheet.com. 707-284-1686
And please send your questions and comments to
greensheet@greensheet.com. .

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