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October 23, 2017  •  Issue 17:10:02
                          Helping merchants thrive


                       during holiday season 2017






                                                                    4. What are the top holiday-season issues you've had
                                                                    to solve for merchants, as well as for your team?
                                                                    5. Are there actions you’ve taken to assist merchants
                                                                    during lackluster holiday seasons? If so, what are
                                                                    they?










                                                                Following  are perspectives  they  shared.  Many  thanks
                                                                to those who took time from their busy schedules to
                                                                participate.
                  ear-end holiday shopping has transformed      Lane Conner
                  from the days when most retailers kicked off the   Fuzse
                  season by closing their doors on Thanksgiving
        Y and welcoming voracious crowds on Black               This question is interesting as we continually move toward
        Friday. When online shopping emerged, Cyber Monday      a digital economy. Consumers are becoming increasingly
        became another benchmark. Now, many retailers offer     comfortable with online retail giants like Amazon. That
        discounts  before  Thanksgiving  and  remain  open  on  the   being said, the media will still run the stories on their
        holiday. Consumers increasingly shop online 24/7 wher-  nighttime news about long lines at big-box stores like
        ever they are from a diversity of devices, and merchants   Walmart, Target, and Best Buy. We will see the same
        are offering new ways to pay.                           footage we see every year of people camping out to get the
                                                                next, greatest gadget or the people running into Walmart
        With this in mind, we asked members of The Green Sheet   to get the good price on the television.
        Advisory Board these questions:

            1. What do you think the future holds for the season?
            How might shopping and payments be different?        Contributed articles inside by:

            2. What's your biggest concern going into this year's   Steven Feldshuh ...................................................................................18
            holiday season?
                                                                 Theodore F. Monroe ............................................................................34
            3. How you are helping merchants prepare now         Barry Davis ..............................................................................................37
            for this busy time? Have you entered into new        Jake Greenberg .....................................................................................39
            partnerships that help merchants better serve their
            holiday shoppers?                                                                          TOC on page 3




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