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Letter from the editors

.S. federal, state and local governments;
law enforcement agencies; medical
response teams; firefighters; relief agen-
U cies; nonprofit organizations; and count-
less individual volunteers are at this very moment
contributing resources to emergency relief and disas-
ter recovery efforts in areas devastated by hurricanes
in Texas, Florida, the U.S. Virgin Islands and Puerto
Rico; firestorms in California; as well as a recent a
deadly attack on concert-goers in Las Vegas.

Amid these tragedies, many payment companies are
donating to humanitarian efforts while also helping
merchants hit by disaster get back up and running
and prepare for what we all hope will be a bustling
and profitable year-end holiday season marked by
generosity and kindness.

This issue's lead article contains insights shared by
several members of The Green Sheet Advisory Board
on key issues for merchants, ISOs and MLSs in the
lead up to this holiday season, along with what folks
are doing to help merchants thrive in an increasingly
complex and changing shopping environment. Bridge the Gap
Industry experts have also contributed informative
articles on a range of compelling topics, including how between your
to decide what multiples to pay out during a residual
sale; an effective plan for cross-selling to merchants; advertising dollars
guidelines for working with creative people; how to
make merchants love you instead of bringing lawsuits and bottom line.
against you; and what to do if regulators inquire about
activities they believe might qualify you as a money
transmitter or money service business. Customized advertising campaigns
to fit any size company and budget.
We've also prepared company and product profiles,
highlights from news posted recently at www.greensheet. • Spotlight Innovators’ Pages
com/breakingnews.php?flag=previous_breaking_news,
and brief items on the latest milestones in our realm, (frequently updated content)
such as appointments, honors, settlements, initiatives, • Print (various size options)
partnerships, acquisitions, research and more.
• Resource Guide listing
As of press time, The Green Sheet Inc. is surrounded by
unprecedented destruction wrought by several fires (print/online/front page (option))
burning in the San Francisco Bay Area's North Bay, • Email Blasts (to GS readership)
where our offices and several staff members' homes are
located. We remain safe, with houses intact thus far, • Online (website/twice month newsletter)
but we learned that some members of the Petaluma-
Calif.-based CrossCheck team lost their homes to the • Video
flames. Our thoughts are with them at this difficult • Bundle advertisng campaign discounts*
time. With them and other victims in mind, we hope
you will devote some of your holiday spending to a
charity of your choice. Danielle Thorpe

Has your company given back to your community AVP Media Partnerships
in an innovative way? We'd love to hear about it
at greensheet@greensheet.com. And, as always, we 707-284-1686
want to see your latest news land in our inbox at
press@greensheet.com. .

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