Page 3 - GS171002

InsideGS

Cover Story What if a regulator says you are an MSB? ............................34
Helping merchants thrive By Theodore F. Monroe, Attorney at Law
during holiday season 2017 ..........................................................1 If regulators seek documentation to determine if a company has
Today's merchants face a multifaceted holiday shopping landscape acted as an MSB or MT, the company must address the issue and
likely take measures to bring itself into compliance.
that changes year by year. How are payment companies helping
them take advantage of new opportunities? Five-step plan for cross-selling to merchants ....................37
By Barry Davis, Womply
News Briefs
The landscape is changing rapidly and dramatically for MLSs.
Consumers want payment choices, However, there are concrete things every MLS can do to acquire and
not cashless society ...........................................................................8 retain more merchant accounts, and make more money.
ETA, Strawhecker reveal upbeat report Make merchants love you – and avoid litigation .............39
on economy, payments ....................................................................8 By Jake Greenberg, Ehrenstein Charbonneau Calderin
Sonic, Yahoo breaches painful One processor recently found his corporate bank accounts frozen by
reminders of vulnerability .............................................................8 the local sheriff after a misinformed merchant accused the proces-
sor of stealing funds. This could have been avoided.
FICO launches algorithms to attack CNP fraud ....................8
Company Profile
The Green Sheet operational
during state of emergency .............................................................8 National Benefit Programs LLC:
Value beyond processing ............................................................41
Industry Update ...............................................................................10 New Product
Views Full-service payment platform
Point of sale: for merchant aggregators ..........................................................42
Five rules of working with creatives .......................................16 Inspiration
By Dale S. Laszig, DSL Direct LLC
Creative people are the heartbeat of payments. If you work with Become a believer ...........................................................................43
them, you'll find them entertaining, funny and compassionate. And Departments
for them, ideas are the primary currency.
Letter From the Editors ....................................................................5
Education Spotlight Innovators ......................................................................23

Street Smarts SM Resource Guide .................................................................................44
The sale of a portfolio ....................................................................18 Advertiser Index ...............................................................................54
By Steven Feldshuh, Merchants' Choice Payment Solutions East
Many ISOs and MLSs think they own the merchant accounts in
their portfolios. All they typically own is the percentage of residuals
promised from the processing entity.

3