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        Cover Story                                            Views
          From acquiring to facilitating:                        A taste of Money20/20 – 2017  ..................................................40
          How payfacs are changing the                             By Brandes Elitch, CrossCheck Inc.
          acquiring market – Part 1 ...............................................................1  Payment pros should pay attention to fintech and Money20/20.
           By Dale Laszig and Patti Murphy                       Banks and ISOs won't be disintermediated immediately, but numer-
          Payments acquiring has evolved from its original value proposition   ous startups are seeking to disrupt the existing order.
          of simply accepting credit cards. New competitors in the form of
          payfacs are changing the game in significant ways.   Company Profile
        News Briefs                                              Cutter LLC:
                                                                 Funding with strength, speed and trust...............................32
          CFPB issues new small-dollar loan rules ..............................10  Education
          NAC2017 reflects retail ATM growth ......................................10
                                                                 Street Smarts SM
          NAC petitions Visa for DCC at U.S. ATMs ...............................10
                                                                 Making for a better holiday season ........................................33
          iPayment supports, promotes                              By Steven Feldshuh, Merchants' Choice Payment Solutions East
          Small Business Saturday ..............................................................10  What can be gained from interviewing ISOs, MLSs and merchants
          PayPal goes mobile with Venmo POS play ..........................10  about issues and challenges they face when the holiday season rolls
                                                                 around? Insights that lead to stronger relationships.
          Experts bring insights, rigor to
           data breach pandemic .................................................................12  Take an aerial view of your decision process .....................37
                                                                   By Jeff Fortney,Clearent LLC
          Square merchants' loyalty
          texts under investigation ............................................................12  What does it mean to analyze sales efforts from 10,000 feet, and
                                                                 what are the benefits to MLSs who take time to do this?
          Mastercard scraps signatures, expands
          tokenization, makes blockchain play ....................................12  Meet the Expert
          Customer service, data security                        Noel Fundora .....................................................................................39
          not mutually exclusive ..................................................................12  New Product

          Industry Update ...............................................................................14  Cloud-based, omnichannel,
        Views                                                    commerce growth platform .......................................................42
                                                               Inspiration
          Insider's report on payments:
          Payfacs need merchant acquirers and vice versa ............18  Objections, an MLS's best friend?............................................43
           By Patti Murphy, ProScribes Inc.                    Departments
          Payment facilitators, commonly referred to as payfacs, are changing
          the face of merchant acquiring. And this is not necessarily bad news.  Letter From the Editors ....................................................................5
                                                                 Spotlight Innovators ......................................................................23
                                                                 Resource Guide .................................................................................44
                                                                 Advertiser Index ...............................................................................54























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