Page 40 - GS180101
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Education





           Because, unlike fraud costs, this is a voluntary part of the budget; it's here   and  those losses are  often  invis-
           where many business owners try to cut costs or neglect to scale up as their   ible until months after the actual
           businesses grow, resulting in many fraud prevention teams working with    sale took place. This is because
           insufficient resources. But the importance of training and development    of the "lag" time between when
           cannot be overstated – fraudsters are constantly changing their tactics and   a transaction is made and when
           improving their technologies, so your staff always need to be learning to   the merchant is notified that it
           stay ahead of the curve and keep your business secure.                    has been reversed. To account for
                                                                                     chargeback lag, budget for poten-
           Third-party services                                                      tial future losses. Remember, for
           Once you've calculated projected training and development expenses, do    every  dollar  lost your  likely cost
           some cost comparisons. Third-party fraud management tools range from      will be $2.40. For example, if your
           simple organizational aids to complete, full-coverage fraud prevention    profits in January were $100,000,
           services. Depending on the size and security needs of your business, you   but 1 percent of those transactions
           may find outsourcing to be more affordable than building an in-house team.   by value were charged back, your
           Most businesses use some combination of in-house and outsourced fraud     losses will be:
           prevention. For example, manual transaction reviews require significant     $100,000 x 1% x 2.4 = $2,400
           man-hours to perform, so you may choose to use a third-party service to
           review flagged transactions, while performing the rest of fraud management   After chargebacks, your month-
           in-house. Transaction volumes will have a significant effect on whether in-  ly  profits  in  January  were  only
           house or third-party manual reviews will be more cost-effective.          $97,600.  But  you  don't  actually

           Chargeback lag                                                            know that  until April. So  it's im-
                                                                                     portant to allow for retroactive
           In theory, fraud costs, training and development, and third-party services   chargeback  losses  in  your  fraud
           should make up your total fraud budget – but there is one complication.   budget to ensure that you don't
           Chargeback lag introduces an element of uncertainty. Chargeback loss and   spend money you don't have.
           management is responsible for nearly 50 percent of total fraud-related costs,
                                                                                   Invest now, save later
                                                                                   Taken all together, this should add up
              Let               Be Your EMV Expert!                                to somewhere between 13 and 20 per-
                                                                                   cent of your total operational budget.
                                                                                   Remember, cutting corners in your
                       Your EMV Eco-System Made Affordable!                        fraud budget may save you a buck

           eProcessing Network has the secure, payment solutions to help you stay current with the   right now, but will ultimately result
           technologies that  keep your  merchants connected. And  with real-time EMV  capabilities,   in more money lost to fraud. Finally,
           retailers can not only process contact and contactless payments, Apple Pay and Android Pay,   fraud loss as a percentage of revenue
           they’re able to manage their inventory as well as balance their books via QuickBooks Online.  has grown every year since 2013 –
                                                                                   and there's no reason to think it will
                                                                                   stop now – so be generous with your
                                                                                   fraud budget. The last thing you want
                                                                                   at your year-end is a nasty surprise in
                                                                                   the losses column.
                      is EMV-Certified
                                                                                   A pioneer in data analytics and industry-spe-
                                                                                   cific risk management, Suresh Dakshina is the
                                                                                   President of Chargeback Gurus. He is a certified
                                                                                   ecommerce fraud prevention specialist and a
                                                                                   Certified Payments Professional who knows
                                                                                   firsthand the challenges business owners face,
                                                                                   especially when it comes to chargebacks and
                                                                                   fraud. Suresh holds a Master's degree from
                                                                                   University of Southern California and has con-
                                                                                   sulted Fortune 5000 companies for over a
                                                                                   decade on chargeback and fraud minimiza-
                                                                                   tion. He is a veteran speaker and works closely
                                                                                   with card networks such as Visa and American
                  1(800) 296-4810                                                  Express on chargeback process optimization
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