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audience, product or service and brand messaging," he
said. "Then we build from scratch."

"VirtualApt's technology provides a one-of-a-kind
shopping experience for our customers," said Jason Schott,
Chief Operating Officer at Schott NYC, a clothing retailer.
"Integrating the technology as a sales tool has allowed us to
give our customers an intimate, one-on-one presentation of
Company: VirtualAPT our products."
Product: Virtual Store
Website: www.virtualapt.com Christopher Sander, co-founder and CEO at Eye Hunee,
Contact: info@virtualapt.com added, "When I met with VirtualAPT programmers, I
rattled off a million questions, and all the things I could
have imagined, they were able to do." Sander, a fashion
360-degree virtual, retailer who markets celebrity brands, wanted to plant a
music video inside a VR video, to cross promote bestselling
items.
guided shopping "We displayed bestsellers as spinning, clickable items inside

experience an augmented video, with rich graphics and a 360-degree
view of the store," he said. "Then we started building
games inside fresh music videos by known artists. We'd
stage virtual scavenger hunts by placing free and deeply
irtual reality (VR) technology company discounted items around the store. It had a cool feel that no
VirtualAPT created Virtual Store, a VR video one had seen in a retail and fashion setting."
solution designed to enhance online shopping.
V As viewers move through a 360 x 180-degree Sander said Eye Hunee continues to produce VR videos,
virtual store, they can click on hotspots to learn more about learning from each experience and finding the videos
a product or complete a sale. The video works across mul- simple to update on the fly – without requiring a lot of time
tiple languages, browsers and devices, without requiring a or money. "We can change direction and add things without
VR headset or proprietary app, company representatives starting over, because the platform is very friendly," he said.
stated. "Unlike the past, when video editing was slow and painful,
you can make unlimited tweaks to an existing video and
"We wanted to create a realistic, immersive video experience," create something totally new."
said Bryan Colin, co-founder and CEO at VirtualAPT.
"We designed and built robots with advanced lenses and Boost conversions
sensors that move around and capture 360-degree video. Eye Hunee experienced a 600 percent increase in web traffic
Using the same kind of technology as self-driving cars, on the first day the video aired, and a 300 percent increase
they capture, edit and compress frame-by-frame data for in sales the following month, Sander noted. He also found
web-based platforms." viewers who typically spent one and a half minutes on
the website were spending five times longer on the site,
Colin said the robots are part of an end-to-end technology measurably increasing brand engagement.
suite that can be customized and branded. The proprietary
platform features an array of high-quality video, interactive Shoppers find the Eye Hunee VR experience comparable to
hotspots and other digital tools; clients can selectively being in a real retail store, Sander said, because they can
implement VR and AR (augmented reality) elements to look around in 360 degrees and choose items off the rack
create guided tours, marketing videos and all types of or from models. AR elements enable viewers to interact
entertainment, he noted. with clickable items within the video that direct them to
One-of-a-kind storytelling shopping carts, inventory information and product details.

Every merchant brings a unique set of requirements and "Today's customer deserves a new and better way to shop
brand story to VirtualAPT and works with the company's online," Sander stated. "Eye Hunee is ecstatic to collaborate
programmers and staff to create a one-of-a-kind experience, and partner with VirtualAPT, a premier virtual and
Colin noted. "Rather than focusing on our platform's augmented reality technology company."
features and benefits, we evaluate each client's target

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