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IndustryUpdate




        registered to become a third-party payment processor,   APPOINTMENTS
        ISO and encryption support organization.
                                                                  Paytronix appoints Israel, Gern, Ayala
          Shift4 gains three POS brands

        Shift4 Payments LLC acquired industry-leading POS       Paytronix Systems Inc., a developer of mobile loy-
        brands Restaurant Manager, POSitouch and Future         alty, ordering, payment and digital communication
        POS. These acquisitions represent a significant share   applications and tools, added three executives to its
        of the hospitality POS market and join Harbortouch      sales organization: Eric Israel was appointed Head of
        in the Shift4 family of POS brands, Shift4 stated,      Global Sales; Carl Gern was named Head of Global
        adding that the companies add nearly 100,000 mer-       Partner Sales; and after a four-year hiatus from the
        chants to the Shift4 Payments platform, including       company, Eddie Ayala is returning to the company as
        national chain restaurants such as Wendy's, Arby's,     West Coast Sales Representative.
        Denny's, KFC, Outback Steakhouse, Bonefish Grill
        and Dairy Queen. "Our considerable experience has       Seasoned software executive Israel previously led the
        given us the confidence to bring together the leading   North American sales team for Trillium and held se-
        brands in hospitality point-of-sale technology in a     nior sales positions at Mblast, Socialware, Invention
        move that is truly transformational for our organiza-   Machine and Biz360 Inc. Before joining Paytronix,
        tion and for the industry as a whole," stated Shift4    Gern, whose specialty is channel partner program
        CEO Jared Isaacman.                                     development, built and transformed partner ecosys-
                                                                tems with Perceptive Software, Trillium Software and
                                                                Experian Data Quality. Ayala most recently served as
                                                                National Sales Director at Bridg, then as Director of
                 SnapShot of Up Coming Events                   Sales at Custom Business Solutions, Paytronix stated.

                                                                  6th Avenue Capital taps Levy, Seidel, Lockwood

                                                                Mitchell (Mitch) Levy, Marc Seidel and Gary Lock-
                                                                wood joined 6th Avenue Capital LLC as the com-
                                                                pany's new Strategy Officer; Vice President, Business
                                                                Development; and Business Development Manager,
                       March 12-14, 2018
                                                                respectively. Levy, who has more than three decades
              Loews Royal Pacific Resort at Universal Orlando   of experience in alternative financing, held executive
                              Orlando| FL
                    http://www.southeastacquirers.com           and senior level positions at a number of small busi-
                                                                ness funders, including OQUITY, Capify and Bizfi.
                            /registration.html

                                                                Seidel served more than 10 years at Bizfi where most
                                                                recently he worked in business development and was
                                                                responsible for managing ISO relationships and driv-
                                                                ing deal demand. Previously the owner of a consult-
                                                                ing business, Lockwood also held executive posi-
                                                                tions at Fundation, as well as AmeriMerchant (now
                                                                Capify), where he was responsible for onboarding,
                    March 26-27, 2018                           managing and training broker and partner groups.
           Omni Amelia Island 39 BEACH LAGOON ROAD
                        Amelia Island |FL
                 https://netfinance.wbresearch.com/






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