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CompanyProfile

ISO/MLS contact:
Mike Hackney
Executive Vice President, Business Development
678-938-5286
mhackney@imobile3.com
www.imobile3.com

Building app architecture for the future

acksonsillve, Fla.-based iMobile3 LLC started in since the company rejected a one-size-fits-all approach to
2009 as a boutique shop writing Android- and brand development, its clients enjoy maximum flexibility.
iOS-based applications for large enterprise cus-
J tomers. It has since grown to employ about 100 When micro and small merchants began migrating from
in-house staff, most of whom are developers dedicated to terminals to open tablet systems, iMobile's acquiring
building app architecture for the top 100 acquirers and partners requested solutions to address this market, but
processors and other large enterprise clients. many in this market had limited budgets. "For smaller
companies who were not ready to spend $100,000 to $1
"There are so many different things that we can do, from million on their own technology, we built out our own
a licensing perspective as well as professional services," point-of-sale platform, which scales from simple mobile
said Mike Hackney, Executive Vice President, Business all the way up to what we call our pro version," Hackney
Development at iMobile3. "We're not a product, and we're said.
not just professional services; we're both."
According to Hackney, the enterprise-grade, cloud-
While the company still focuses on enterprise-grade based platform scales from single-store merchants to
solutions, POS functions have been integrated into its multilocation retailers with multiple POS systems per
architecture, and its suite of core products, developed in- store; its pay-at-table and line-busting tablet-based
house, is fully customizable. In addition to working with capabilities benefit restaurants, and everything syncs up
large clients such as FIS, Ingenico Group, TSYS, The Home in real time. "It's scalable from a vertical and horizontal
Depot Inc. and Worldpay, the company offers a range of perspective, but also from a manufacturer perspective,"
options to small and midsize business (SMB) clients. he said.
SMB engagement Hackney added that iMoble3's dynamic trio delivers
To accommodate clients of all sizes, iMobile3 spent intelligence apps for managing business and merchant
two years developing its marketplace platform to unify account data, including daily funding, merchant
merchant systems. For example, an iMobile3 client statements, chargeback information and trends analysis;
offering gift card, POS system and other products had engagement apps for managing digital marketing
its reporting systems in separate locations, and different campaigns and social media reputation, which earned an
logins were required to access individual programs, ETA Transact 2017 innovation award; and commerce apps
making it difficult to incorporate new products and for handling POS and back-office functions.
cumbersome for merchants to access and use. For clients
like this, the marketplace platform resolved a number of The company also developed PassMarket, a loyalty
issues. platform for midsize retailers. When activating the
program, the merchant enters a customer mobile phone
"We can consolidate all your products," Hackney said. number into the POS system, and the customer then
"We built the marketplace where you put your brand on receives a text message invitation to open and accept the
it; we'll take your data feeds and increase your reporting app to start receiving points and offers.
and analytics by times 3 or 4, and in quality." iMobile3 also
offers digital marketing tools to help merchants manage Hackney noted that a number of companies are replacing
social media, something client partners can package and closed, legacy systems and opting for open environments
resell. to facilitate payment and other business functions. "There's
a middleware that third parties can connect to accept
"Just imagine a single location where a merchant logs in payment, and this open environment allows companies
and they do all of their business," he said. "We created an like ours and other third parties to build the point of sale
environment where this can happen, and we also created and add unique things on top of the payment," he said.
a lot of the products that sit in there." He also noted that

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