Page 23 - GS180302
P. 23

Views




                              Change means opportunity


                                 for those willing to learn




                                                                Technology is changing the nature of work
                                                                But something is happening beneath the surface that most
                                                                consumers are not aware of: the increasingly complex
                                                                nature of building a car, and this goes to the heart of the
                                                                matter, which is how many years will your car last, and
                                                                how long should you keep it? The car is becoming, well,
                                                                an appliance. People don't get emotionally attached to an
                                                                appliance.

                                                                Leasing used to be a confined business model, suitable for
                                                                certain business segments, and probably no more than 20
                                                                percent of car sales, including fleet and rental business.
                                                                Today, more than 30 percent of new cars are leased; for
                                                                certain brands, it is more than half. If you lease your
                                                                car; reliability, durability and frequency of repair are
                                                                practically irrelevant because you are going to return it
                                                                in three years. Manufacturers are shortening the product
                                                                lifecycle, too. Today, the lifecycle might even be tied to the
                                                                length of the average lease.
        By Brandes Elitch
        CrossCheck Inc.                                         The focus on infotainment, the IoT, dramatic interiors and
                                                                offbeat styling have made some cars look dated in only
              usually start my articles for  The Green Sheet with   a few years. Bob Lutz, perhaps the most knowledgeable
              a few introductory paragraphs about the wine      observer, said some of these designs look like "angry
              industry  in Sonoma County,  where  CrossCheck is   kitchen appliances." A four-year-old navigation screen
        I located. As we say, Napa is auto parts; Sonoma is     looks outdated, and new digitized controls and features
        wine. This month I'm taking a different tack.           introduced every year make the previous model look
                                                                obsolete – another reason to turn your car in every three
        Some of you know I collect and restore old cars, and even   years.
        write  a column at  www.velocetoday.com, a  webzine  about
        French and Italian cars. Today I'll discuss what's happening   If you have had issues with a warning light on the dash
        in the automobile industry and compare that with the    from a failed sensor, you might know that only factory
        payments industry. Their common denominator is that     franchise dealers have access to the factory software to
        misinformation, confusion and downright obfuscation     fully diagnose the problem. Small, independent mechanics
        abound, which is causing people to focus on unimportant   do not. In my case, the local shop diagnosed a problem as a
        matters that are not central to what is really happening in   crank sensor, but it turned out to be the fuel pump, which
        these industries.                                       meant I spent an extra few hundred dollars unnecessarily.

        I'll look at the potential effects that artificial intelligence   A class  action was  filed on  behalf  of independent
        (AI) will have on people who have made a career of      mechanics against the manufacturers for withholding
        selling cars, and contrast this with people selling payment   repair information. Another recent lawsuit was filed
        processing. When consumers think about the next         against two of the largest Dealer Management Systems
        generation of automobiles, they think of autonomous     (CDK and Reynolds and Reynolds) for conspiracy to
        cars, the Internet of Things as it pertains to their cars, and   eliminate competition for providing integration with
        possibly how they can pay for purchases without leaving   dealer data, an alleged antitrust violation.
        their cars.
                                                                Who will repair your car when a sensor goes out? At some
        I've heard commentary that younger generations are not   point, a 10-year-old, high-tech car will be a liability due to
        interested in driving. However, producing and deploying   the cost of diagnosis and repair. A new car has 60 to 100
        meaningful numbers of fully functional autonomous cars   sensors (projected to reach 200 soon) and 25 to 30 CPUs.
        is a huge task that will take many years. Meanwhile, interest   They can have up to 10 million lines of code, and high-
        in getting behind the wheel and driving somewhere is not   end cars have as much as 100 million lines. Cars have a
        going to be diminished.
                                                                                                                23
   18   19   20   21   22   23   24   25   26   27   28