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Spotlight Innovators

provide new ISOs with tools needed to board and support What’s New:
merchants, as well as a residual CRM system for paying
their MLS. Impact guides each transitioning agent through Understanding specialty
the ISO setup stages and then continues to support them
as they grow their business into a successful ISO-level
enterprise. merchant selling

“This is one area we had hoped would be available when
we became registered 18 years ago,” explained Karawadra. any sales representatives in the payments
“Over the years of recruiting and training agents, we could industry overlook merchants that can be diffi-
see a major disconnect with getting the agent to the next cult to board, completely missing out on a via-
level, because they lacked tools to manage a merchant M ble opportunity to expand their portfolio and
portfolio themselves and relied heavily on their partners.” residual income. In many cases, this scenario occurs simply
because there is a lack of knowledge about what makes a
In an effort to give these aspiring agents the support and merchant’s business model more difficult to underwrite
knowledge they need to pursue a registered ISO business and how to go about qualifying a merchant that doesn’t fit
entity, Impact designed and implemented the Agent to into the low-risk mold.
ISO program, and it continues to distinguish them in the
industry. Additionally, if the sales professional doesn’t already have
a relationship in place with a reputable merchant services
Interested in more? provider that concentrates on managing restricted MCC/
So, now that you’ve been introduced to Impact PaySystem specialty merchant accounts and providing additional
LLC, would you like to know more? underwriting reinforcement, it can be tough for them to
know where to turn when an opportunity arises.
The leaders at Impact PaySystem LLC would love to talk A fair chance for all
with you and share more about their products, ISO/Agent
programs and niche industry services. If you are interested Many merchants with legitimate business types that
in learning more about the company and its offerings, require extra application review and attention are often
you are invited to visit www.impactpays.com, phone them left to fend for themselves. This can leave them with
directly to 877.251.0778, or contact them via email at sub-par merchant services providers and very high rates
info@impactpays.com. just to be able to accept payments electronically. When a
merchant in a restricted MCC bracket finally connects
with a mainstream payments advisor who is familiar with
the merchant services risk landscape, it is generally well
appreciated. Hence, payments representatives who provide
specialty merchants with affordable alternatives through a
well-regarded specialty provider can establish long-lasting
relationships with successful businesses.
“Many sales representatives are not pursuing out-of-box
merchant types due to a preconceived belief they cannot be
boarded or supported, yet there is tremendous opportunity
in the specialty merchant market when a representative
knows how to recognize, evaluate and place these accounts,”
said Leonard Garcia, vice president of sales at Humboldt
Merchant Services.

or over two decades Humboldt Merchant Services Know your merchant codes
has been the premier provider of credit card pro- According to Garcia, there are many business types that
cessing solutions for high-risk or hard-to-place are legitimate but also fall into risk brackets deemed by the
F merchants, offering competitive pricing and first card brands as needing added review and risk oversight. “A
class service. Combining dedication with knowledge and a restricted MCC account isn’t necessarily bad. It just means
primary focus on customer satisfaction, HBMS has grown there can be a higher probability of risk, which translates
to become a leader in the credit card processing industry. into additional handling and mitigation,” counseled
Offering superior processing, and the latest in payment Garcia. The key to supporting this merchant bracket is
acceptance solutions, we are at the forefront of innovative learning which businesses can be boarded under the card
payment thinking. brand mitigated risk requirements and how to guide a
specialty merchant through a more stringent application
and boarding process.

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