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Spotlight Innovators

POS systems reward the people who sell them, too.
Unlike countertop terminals that only process credit
card transactions, POS systems are integrated business
management solutions with enhanced capabilities designed
to help service providers, merchants and consumers alike.

Following are key benefits to selling integrated POS
systems:

• Lower Attrition: POS systems do more than payment
arbortouch is a leading national supplier of processing; they manage numerous business-critical
point of sale (POS) systems, credit card pro- tasks, making them indispensable. Merchants who
cessing equipment and a full range of merchant use them are less likely to leave or be receptive to
H services. Ranked by the Nilson Report as one competitive offers. Studies show attrition rates are 66
of the largest payment processors in the United States, percent lower among merchants with POS systems
Harbortouch currently handles the merchant accounts for than among those with standalone credit card
over 120,000 merchant locations and processes in excess terminals.
of $10 billion annually, with those numbers continually • Enhanced Profitability: POS systems appeal to high-
increasing. The company offers an unparalleled free equip- volume, high-margin merchants, who rely on advanced
ment program that supplies a full-featured POS system to technologies to run their businesses. Meeting these
restaurants and retail businesses with no up-front costs. requirements gives service providers a competitive
edge and access to an elite class of merchants that
What’s New: remains out of reach to those who are stuck selling
Jon Taffer endorses • Improve Margins: POS systems are intelligent
just credit card terminals.

Harbortouch POS solutions with the capacity to enhance a merchant's
business. Selling these systems redirects discussions
from rates and fees to how to improve operations and
get a fast return on investment (ROI). Sales partners
on Taffer is best known as the outspoken host on can seal the deal without decreasing margins.
Spike TV's hit show Bar Rescue where he trans- • Future-Proof Accounts: Selling full-featured POS
forms struggling bars into profitable hotspots. systems is a world apart from selling credit card
J However, Taffer is much more than meets the processing. It facilitates true partnerships between
eye. Jon is recognized internationally as an award-winning merchants and service providers that encompass all
hospitality consultant. With over three decades of hands facets of business management. As new payment
on experience, he has owned and operated 17 hospitality types and technologies emerge, service providers will
businesses, consulted with over 800 venues in 30 coun- be first in line to help merchants incorporate these
tries and has worked with powerhouse brands like Hyatt technologies into their unique business models.
Hotels, Hilton Hotels, TGI Fridays, Subway, Wolfgang
Puck Express, Anheuser-Busch, AMF Bowling Centers and Harbortouch, a full merchant services provider
many more. In addition to the indisputable benefits of selling integrated
Over this impressive career, Taffer has worked with POS systems, Harbortouch offers sales partners a full range
hundreds of products for bars and restaurants, but he has of merchant services solutions, services and support. The
never officially endorsed any product until now. Earlier company debuted the first free electronic cash register and
this year, Taffer endorsed Harbortouch's touchscreen POS countertop terminal programs and continues to lead pay-
systems and also announced that he is partnering with the ments industry innovation.
company to collaborate on development of the industry's
first "smart” POS (sPOS) system. Harbortouch sales partners have access to resources,
educational tools and dedicated specialists to help them
"In my experience, I have found Harbortouch's POS grow and prosper. The company continues to evolve its
solution to be the best in the industry," Taffer stated. "Their free terminal and electronic cash register programs, which
POS system is unparalleled in terms of both price and feature best-in-class products and services.
capabilities, the two most critical elements for any small
or mid-sized businesses' success. I am proud to integrate Following are additional benefits available to
my proven tools for increasing revenue with their best-in- Harbortouch sales partners:
class system and bring the first truly smart POS system to
market." Free terminals: The Harbortouch free terminal offering
includes both a merchant-facing VX 520 terminal and

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