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CompanyProfile




                                                                                        ISO/MLS contact:
                                                                                            Aaron Nasseh
                                                                                    Chief Executive Officer
                                                                                            818-330-4055
                                                                                    anasseh@finicalinc.com
                                                                                       www.finicalinc.com


          Business processing with a flexible approach




                  usiness services provider Finical Inc. offers   needs," Nasseh said. "We have countless POS solutions
                  comprehensive payment processing solutions     available, our sales professionals analyze each customer's
                  and capital financing for merchants, as well as   particular needs to determine the best and most affordable
        B portfolio purchasing for ISOs. Aaron Nasseh,           solution for them. The pricing of  equipment may  vary
        the company's founder and Chief Executive Officer, said   significantly; it could be as low as a few hundred dollars
        Finical offers a one-stop shop with the latest and best   to several thousand dollars. Finical also provides a free
        technological solutions and the means for merchants      equipment  program  for qualified  customers,  and  we
        to eliminate 100 percent of processing fees. Providing   don't have any surprise fees. Our mission is to be the only
        exceptional customer service is a hallmark of Finical's   processing provider our customers will need and, as such,
        personalized approach, which treats all of its customers   it is important to us that our customers feel that they are
        like  valued partners  and  never  makes  them  feel  like  a   receiving a great value for the services we are providing."
        number, he added.
                                                                 The cash discount program lets merchants offset 100
        Next-level financing                                     percent of their processing fees by charging all customers
        The alternative business loans Finical offers to merchant   the same retail price for items, but then adding a small
        customers range from $20,000 to $2.5 million. The program   service fee for people who do not pay with cash. People
        is designed for the 92 percent of merchants in the market   who pay with cash are not charged a fee. Service fees offset
        who can't qualify for traditional bank loans due to credit   merchants' processing fees, enabling them to keep their
        issues. Instead of relying on a merchant's credit score the   overhead low and, in turn, keep their prices competitively
        way banks typically do, Finical reviews the merchant's   low, Nasseh noted.
        overall revenue and ability to repay the loan, based on   Exceptional compliance solutions
        minimum gross revenue of $30,000 a month.
                                                                 Finical offers compliance solutions to help merchants
        In addition, Finical enables merchants to provide instant   meet Payment Card Industry (PCI) Data Security
        credit financing to their customers. If a patron has a
        valid checking account and no history of bad checks, the   Standard (DSS) requirements. "We recognize the
        individual is a good candidate for approval. Loans can be   importance of security when it comes to electronic
        repaid over a 12-month period.                           transactions," Nasseh said. "Our sales partners ex-
                                                                 plain the importance of being PCI compliant to their
        If an ISO wants to sell a portfolio, Finical has the capital and
        expertise to make the acquisition. To apply, an ISO only   customers and generally assist them with the certifi-
        needs to provide residual reports of the last 12 months,   cation process. We communicate with merchants di-
        along with its agent agreement, for a quick approval     rectly and provide them with instructions to quickly
        decision. If an ISO wants to purchase the portfolio back at   and easily become compliant using our online portal.
        any time, the ISO can do this at an agreed upon multiple.
                                                                 If a merchant does not have online access or requires
        Exceptional payment processing                           additional assistance, they may call our dedicated
        Finical  noted  that  it  provides  powerful  retail  POS   PCI team for assistance in completing their certifica-
        solutions  to  support  both  single-store  and  multiple-  tion."
        location enterprises. In addition to transaction processing,
        solutions  include   inventory   tracking,  ordering,    Based in Southern California, with independent
        scheduling, and employee time tracking, among others.
        Merchants also have multiple payment-acceptance          offices throughout the country, Finical is registered
        options such as gift and loyalty cards, ecommerce and    with Visa and Mastercard, and is sponsored by Wells
        mobile solutions, and traditional debit and credit cards.  Fargo Bank.

        "Determining the best POS solution is a very personalized
        experience and dependent on a business's particular
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