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Spotlight Innovators
uper G Funding, based in Newport Beach, CA,
is a national provider of business financing solu-
tions with loans ranging in size from $100,000
S – $5,000,000. Founded in 2008 by successful
entrepreneur Darrin Ginsberg who built several national
Independent Sales Organizations (ISOs), Super G’s lending
strategy is based upon years of working with businesses that
are either constrained by traditional commercial institutions
or simply do not have access. Based on its 5 year perfor-
mance with minimal bad debt, Super G raised a committed
fund to expand its team of professionals, increase check
sizes to be able to invest up to $5 mm per deal and scale its
residual based loan strategy to additional markets.
What’s New:
Power in numbers:
a new way for ISO's to scale
here's a lot to consider when selling a portfolio or residual stream. Many ISOs would say, "I've worked hard to
build this book of business; I want to continue to grow, and I don't know if I should borrow against my portfo-
lio or sell it for less than I think its worth." Additionally, selling an entire portfolio may result in starting over
T from scratch, with no recurring revenue, high overhead and even higher burn rates.
Darrin Ginsberg, Chief Executive Officer at Super G Funding, and Sabin Burrell, CEO of BlueSquare Resolutions, have
helped large and small clients navigate these difficult decisions and find creative ways to grow their businesses. Among
their many approaches to financing, flexible debt and equity options enable Super G Funding & BlueSquare to structure
deals that are extremely customized for business owners.
"After years of organically building several ISO's and both purchasing and selling ISO's and Portfolios, I wanted to tailor
solutions for ISO's that enabled them to continue to own their book of business and yet give them some liquidity or
growth capital for the business," Ginsberg said. "As part of our business, we work with our clients and partners from
initial funding through execution to ensure the best outcomes for their businesses."
Modeling partnership
Throughout his twenty-three years in the payments industry, Ginsberg actively promoted best practices in the ISO and
funding communities, mentoring business owners, ISO's and merchant level salespeople (MLSs) along the way. Through
these efforts, he met Sabin Burrell, CEO of BlueSquare Resolutions, one of the most active portfolio residual buyers in the
marketplace. "Sabin and I met, became friends, shared a few secrets of the bankcard business, and eventually did a few
deals together," said Ginsberg. "After becoming familiar with each other's business styles, we have joined forces to offer a
full suite of services related to financing ISO's and processing services."
BlueSquare Resolutions, one of First Data's largest ISOs, aligned with Super G Funding in 2016 and between the two
entities have funded over $90 Million to approximately 600 ISOs in amounts ranging from $25,000 to $5 million in addition
to purchasing and selling over $100 million dollars of portfolios Blue Square and Super G are now breaking the mold of
typical portfolio acquisitions, using their combined expertise to create tax-efficient structures for its ISO partners that
allow them to continue to grow their businesses while increasing their respective margins. "The larger you are, the more
diverse your portfolios are," Burrell said. "A liquidity event can help enterprise-scale partners take some chips off the
table; and a BlueSquare partnership can help smaller ISOs leverage our pricing and reduce operational expenses."
Partner, grow with us
Both Burrell and Ginsberg see their program's open-endedness as a true differentiator. From its onset, the strategic
partnership of BlueSquare Resolutions and Super G Funding was designed to support growth and innovation, welcoming
new partners and fresh ideas. They attracted Jeff Brodsly, CEO of Chosen Payments, a Los Angeles based First Data ISO.
Inspired by their entrepreneurial spirit and vision, Jeff became an early adopter and ultimately a partner, adding his
expertise as an ISO originator to the partners' finance and portfolio acquisition experience.
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