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Spotlight Innovators

eadquartered in Troy, Michigan, award-winning
North American Bancard is an industry leader
in credit card processing, providing a variety of
H merchant services that help client companies of
all sizes develop solutions for payment processing, includ-
ing credit, debit, EBT, check conversion and guarantee, gift
& loyalty cards, and much more. As an MSP/ISO since 1992,
North American Bancard is dedicated to offering the high-
est service levels, exceptionally competitive pricing, and
the latest technology to its client companies, including Pay
Anywhere, its proprietary point-of-sale (POS) solution. With
over $34 billion worth of payments processed for more than
250,000 businesses every year, North American Bancard is
determined to help American business prosper. .
What’s New:
Empowering online sales

F or the first time ever in 2017, ecommerce outpaced traditional over-the-counter sales during the holiday season.

Thanks to years of patient cultivation and trust building, online merchants have finally won over the hearts –
and pocketbooks – of the consumer.

In accordance, the idea of online selling is no longer a giant hurdle for the smaller merchant who wants to sell their wares
on the Internet. Hundreds of tools now exist to help even the smallest of businesses build engaging, conversion-friendly
ecommerce websites. These technologies also help merchants catalog and present products, offer real-time quantity, size,
and color selections, and even showcase merchandise via live video links. Online marketplaces are also popping up
everywhere, giving independent sellers and micro merchants a viable piece of the action.

“Regardless of the product or service, virtually every merchant in the world now has an outlet for selling online,” said Bom
Lee, vice president of sales at North American Bancard. “We’re seeing a new age where the online customer experience is
now driving all the other channels of retail business.”
The brain behind the transaction

Behind every online transaction is a payment gateway. It is an elusive technology that operates in the background and
somehow knows how to be the transaction gatekeeper, traffic cop, and data steward all at once.

Indeed, today’s gateways are truly powerful engines. They are now equipped with far more functionality than their early
predecessors, which were merely used for authenticating, authorizing, and batching daily transactions. The contemporary
gateway does all this and more – warding off cyber criminals, encrypting vital cardholder data, and importing real-
time payment data into other enterprise systems and a daily
dashboard.

This said, not all gateways are created equal, and some
are more suited for focused online selling than others.
According to Lee, merchants who are serious about selling
products online for the long term should consider choosing
a gateway product that not only supports their selling needs
today, but is versatile enough to support their evolving
ecommerce needs.
One gateway for all
NAB’s Velocity solution is one such gateway. Built to cover
all the bases, the Velocity ecommerce gateway product offers
all the basic gateway amenities, but also provides merchants
with an array of value-added features that make growing an
ecommerce presence a turnkey step in the business process.

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