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Steve Feldshuh

“Talk To Steve”

Springtime – a time to get energized

By Steven Feldshuh aving lived all my life in the Northeastern
Merchants' Choice Payments Solutions East region of the United States, I have come to
realize that I am not the only bear hibernat-
H ing. As soon as the holiday season is over, it
Editor's note: With this article, Steven Feldshuh is stepping down as
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author of the Street Smarts column. He graciously assumed the seems people think January through March is a time to
role starting with our Sept. 10, 2017 issue. At that time, unforeseen withdraw, have fewer conversations and make the most
of the word "excuse."
circumstances had made it untenable for Finical Inc. founder and CEO
Aaron Nasseh to complete his year-long commitment to penning two
articles per month for a feature that shares insights for and from the It is not unreasonable to think that the cold weather,
hard-working payment professionals in the industry's sales trenches. If snowy days and ice on the windshield are all reasons
anyone knows what it's like to serve merchants while building a vibrant to stay at home ‒ where it is nice and toasty. Of course,
sales team, it is Steven Feldshuh. We appreciate that he carried the I am not the only person that thinks this way, since we
experience slower boarding of new merchants during the
column during what turned out to be a time of tremendous transition winter months.
for his company. We wish him the very best as he continues to develop
his team.
But all good things must come to an end, and with warm
And we won't leave you hanging. We are delighted to let you know that weather approaching (after quite a delay) it is time to get
Steve Norell, Vice President of Business Development at US Merchant motivated again. It is also time to reflect on the 2018 New
Services Inc., will be the new author of Street Smarts beginning with Year's promises you made to yourself and act on them.
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our July 27 issue. An industry veteran, Steve is a long-time member of Identify your interests
GS Online's MLS Forum who contributes pithy and wise advice to many
discussion threads there. Is he worth the wait? You bet. He told us he I decided to take an unscientific poll on what interests
has ideas for shaking things up, and we can't wait to find out what they some of my friends and family and what they promised
are. So stay tuned. Meanwhile, in the next four issues, we will publish to start doing at the start of this year, all with the idea of
excerpts from popular, previously published Street Smarts columns. If spelling out methods proven for waking people up again.
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you recall particularly memorable authors you'd like to see spotlighted,
please send a note to editor@greensheet.com. Let's start with what interests you. Being a foodie, I find
that the winter is the best. It is much easier to drown
myself in carbs, since I am not attempting to put on a
bathing suit. Some friends of mine don't leave the couch
because of the sports channel. My wife loves to cook and
take photos. My sister enjoys reading, and my best buddy
can't stop talking about politics. No matter what your
thing is, it is important to realize that you need something
that captures your interest. The reason is that these things
motivate us.

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