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Spotlight Innovators

During the Show: Social media is also an effective way to provide live updates to attendees and remote participants.
During the trade show, exhibitors tweeted what they were showcasing each day and where to find their respective booths.
For example, SecurityMetrics posted, "It's #NationalHighFiveDay! Make sure to stop by the SecurityMetrics #ETATransact
booth #718 this morning and give one of our team members the best high five they'll ever get in their life." This is a quick
and conversational way to increase booth traffic, generate additional leads, and gain free brand exposure.

After the Show: Tweeting after an event is a great way to strengthen a relationship with someone you met at the conference.
For example, trade show exhibitors used the official hashtag to thank ETA for a successful event, others used the hashtag
to encourage follow-up meetings, and some attendees expressed excitement about prospective partnerships. You can
leave a lasting impression on a keynote speaker by mentioning them in your tweet—thank them for speaking at the trade
show and post a picture of them on stage.

Whether you want to announce your attendance or post pictures of the event, Twitter can be a great way to start or
continue a conversation about an industry trade show. Of nearly 4200 #ETATransact tweets, 345 were text tweets, 1,632
were links and/or images, and 2,133 were retweets. Depending on your content strategy, Twitter may be an effective way
to promote your company or simply get your trade show questions answered.

The Impact of Using Social Media at Trade Shows

By using social media at trade shows, you can generate awareness about the event itself and the industry at large. Tweet
Binder's Twitter analytics report lists the top five hashtags from the event as #ETATransact, #Payments, #Transact18,
#Fintech, and #Technology. An official trade show hashtag campaign extends beyond the event itself by encouraging and
continuing important conversations about the payments industry as a whole.

As a leading provider in the payments industry, Electronic Merchant Systems (EMS) attends, tweets, and recaps some
of the best payments industry trade shows every year. By engaging with the industry on social media and tracking
insights, we can optimize our approach and engage with our target audience. We are always excited to speak with current
and prospective ISO agents and industry professionals in person and virtually. Connect with us on Facebook, Twitter,
Instagram, and Linkedin. Electronic Merchant Systems is a leading provider of payment processing & merchant services.
For more information please visit our website, emscorporate.com.

This article cites social media data reported by Tweet Binder. Data is based on Twitter activity using the hashtags
#ETATransact and #Transact18.

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