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NewProduct

protect merchants from malicious activities by helping
them implement relevant, innovative fraud management
solutions, Garcia stated.

Early detection has been shown to measurably improve
Company: Humboldt Merchant Services dispute resolution and chargeback mitigation, company
Product: Fraudcast representatives stated. The Fraudcast service platform
Website: www.hbms.com includes detailed reporting, advanced analytical tools
Contact: salespartners@hbms.com and automated email alerts designed to help merchants
quickly detect and react to cardholder disputes and
Innovative fraud, Following are additional details HBMS provided about
anomalous activities.

chargeback Fraudcast's features and benefits.
• Detailed reporting: The platform's detailed report-
reduction platform ing enables merchants to monitor standard day-
to-day account activity, while instantly matching
chargebacks to original transactions. Automated
reports provide multiple data points, including cur-
umboldt Merchant Services (HBMS) launched rency, region and card type, which can be easily
Fraudcast, a proprietary fraud and chargeback sorted, and include: all daily chargebacks and card-
reduction platform designed to give mer- holder disputes from the previous business day; all
H chants clear visibility into cardholder disputes transactions that were marked fraudulent by Visa
and fraudulent activities. In addition to receiving auto- the previous business day; and all transactions that
mated alerts, merchants can access Fraudcast tools from were marked fraudulent by Mastercard the previous
MOVEit, a secure online portal, where they can view his- business day.
toric activity and transactional data, the company stated. • Advanced analytics: The Fraudcast platform is
powered by machine learning and advanced data
"Since 1992, Humboldt Merchant Services has focused analytics designed to continuously analyze data
on supporting merchants that can't always be served patterns of consumers and transactions. These ad-
by mainstream payment service providers," said Adam vanced, dynamic methods of monitoring and detec-
McDonald, president of Humboldt Merchant Services. tion protect merchants from fraud while providing
"We know these business models require more attention key insights into customer behavior, account perfor-
than typical retail accounts and that includes protecting mance and trend analysis.
them with the most robust fraud management systems
available at all times." • Email alerts: Email alerts post to specified inboxes
each weekday, providing automated report details
"Fraudcast is a fast and easy way for ecommerce merchants on early-stage fraudulent transactions, chargebacks
to keep pace with fraud and chargeback issues," added and disputes in addition to event data, analytical
Leonard Garcia, vice president of sales at HBMS. "Card-not- charts and periodic trends.
present merchants tend to have higher chargeback ratios Simple integration, implementation
and be more susceptible to numerous types of fraudulent
activities. Implementing Fraudcast can help them monitor, Company representatives further noted that Fraudcast
detect and react swiftly to disputes and fraud." is simple to implement and includes support for third-
party integrations; an API library is adaptable to any
Intelligent, timely resource programming language, enabling developers to integrate
It is critical for merchant level salespeople (MLSs) to the service; the platform can improve profitability and
help merchants stay ahead of the ever-changing threat customer retention for acquirers and merchants across a
landscape, Garcia said. As more ecommerce merchants variety of business types and industries; and additional
come online every day, payment fraudsters constantly support is provided by dedicated HBMS relationship
search for new ways to exploit systemic vulnerabilities managers and help desk professionals.
and gain unauthorized access into a merchant's payment
system. It can be challenging to keep track of evolving "A fraud attack or series of unwarranted chargebacks can
threats and industry-wide updates and technology tools seriously impact a merchant's bottom line," McDonald
designed to stop them. added. "With Fraudcast, every Humboldt sales partner is
able to confidently assure their customers will have full
With this in mind, HBMS endeavors to help MLSs visibility of all account activity, as well as rock solid fraud
stay up to date on the most advanced fraud mitigation protection and an easy to understand reporting interface."
technologies. Knowledgeable and informed MLSs can

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