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Education

why order linking capabilities it comes to reducing fraud. Otherwise, criminal networks can hit at the heart of
are critical in protecting loy- a company's top revenue generators: loyal customers.
alty accounts.
4. Mobile-optimized screen- Don Bush is vice president of marketing at Kount. Previously, he was director of marketing at
ing and rules: Nearly 4 in 10 CradlePoint, a leading manufacturer of wireless routing solutions in the mobile broadband indus-
global travelers shop for travel try. Don has worked in several management roles within the technology segment for over 20 years
on mobile devices. And ap- with both hardware/software manufacturers and as a partner in two top technology marketing
proximately 33 percent of them agencies. He also co-authored the seminar series Common Launch Disasters and How to Avoid
complete their bookings using Them. Contact Don at don.bush@kount.com or visit www.kount.com.
a mobile device, according to
travel research firm Skift. With
this volume of mobile transac-
tions, it's essential that travel
and leisure businesses are able
to detect the unique signals
of mobile fraud. Furthermore,
they need to be able to set mo-
bile-specific rules to minimize
manual reviews.
5. Statistical rules engine:
Quantifying the risk associat-
ed with every loyalty account
interaction allows companies
to fine tune decisions so that
redemptions and customer
experience are optimized and
friction during the process is
minimal. This can dramati-
cally reduce the number of
manual reviews and customer
service inquiries.
6. Business intelligence re-
porting: Big data can reveal
patterns and behavior that may
appear harmless in isolation,
but reveal themselves as fraud
when seen across millions of REGISTER NOW AT
transactions in real time. Simi-
larly, transaction data specific WNETONLINE.ORG
to your company also reveals
trends unique to your busi-
ness. The ability to combine
these two data streams is criti-
cal to spotting fraud, reducing SEPTEMBER 25–26, 2018
manual reviews, avoiding false The Westin Perimeter North • Atlanta GA
positives and increasing the
satisfaction of the customer.
One event can change your life.
Loyalty programs can be a power- Come to learn, be inspired, build your network, and prepare for
ful way for companies to interact your next opportunity. We welcome all women and men to join
with and reward their best custom- us in Atlanta for the most exciting Summit ever!
ers. Looking at the security and pro-
tection of each customer's account http://wnetonline.org/2018-Wnet-Leadership-Summit
should be given the same consider-
ation as monetary transactions when

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