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Education

Next, change how someone gains your trust. Ronald Reagan documenting all commitments. An individual must earn
once said, "Trust, but verify." Any person or company must it by reputation and actions.
earn your trust. Read everything. Make no assumptions.
Ask questions about anything you don't understand fully. Trusting an individual involves trusting the person to be
Don't accept any answer that isn't supported in writing honest, fair and forthright. And this needs to be a two-way
unless you have established a personal trust first. And street. There can be no deception from either side. As with
if the question is about something that has financial or a company, do your due diligence on the individual. The
professional impact, make sure it's in writing – period. person may not have been reviewed online, but he or she
may be published and likely has an online presence.
For example, if you are considering a new partnership,
and (during your conversation) you ask all the proper Do this, and you'll find someone who will be blunt or
questions, make sure all answers you're given are as supportive as needed, someone who will contribute to
worded in the agent or ISO agreement. In addition to your growth and success in the payments industry. Just
reading the agreement, complete an online search of the remember, the person you want to rely on also needs
company and of the person you are talking with regarding people to trust. Make sure you are trustworthy as well.
the opportunity.

Remember, your goal is to verify what is said and what is Jeff Fortney is senior vice president of business development and part-
being committed to. (Note: Don't allow a negative review nerships for TouchSuite LLC, a fintech company providing POS systems,
to be a sole determinant. Online reviews must be weighed payment processing, SEO solutions, working capital and marketing
against the situation, the reviewer and other comments.) services to small and midsize businesses. A long-time payments industry
professional and mentor, Jeff focuses on strengthening and developing
Be trustworthy yourself corporate partnerships and evaluating new business to drive strategic
growth. He can be reached at jfortney@touchsuite.com.
Putting your trust in a company is vastly different that
trusting an individual. A company can earn your trust by

What you see isn’t

always what you get.

Transparency builds better

relationships, and you can’t

expect to grow your business
with anything less. We believe in

ownership through partnership.

Created by ISOs. Owned by ISOs. Serving ISOs.

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