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Letter from the editors

ver the past year, we've had the pleasure
of publishing a number of articles by
contributing writers on the distinctions
O between surcharging consumers who pay
for goods and services with credit cards and offering
discounts to those who pay with cash. And we've
received reports from readers who've indicated cer-
tain merchants who have instituted cash discounts are
achieving impressive results.
So we decided to put this promising option front and
center, so ISOs and merchant level salespeople (MLSs)
who are not offering cash discount programs can
consider more fully whether some of their customers
might benefit from them. This issue's lead article
details the pros and cons of each type of program,
where surcharging is and isn't legal, how to follow
guidelines to properly implement a cash discount
program, and what types of merchants are most likely Bridge the Gap
to derive benefits from offering them. For a variety of
reasons, cash discounts aren't for every business, but between your
some are using them to bring their card processing
costs close to zero. advertising dollars

Fraudsters are always on the hunt for valuable new and bottom line.
targets, and one contributing writer pointed out why
loyalty and rewards programs are very much in their
sights today. Others discussed the scope and potential Customized advertising campaigns
impacts of the new California Consumer Privacy Act to fit any size company and budget.
(further analysis of this will follow in our Sept. 24
issue); how damaging it can be to place your trust in • Spotlight Innovators’ Pages
the wrong person or company; the many things you
can learn from doing practice sales presentations; (frequently updated content)
and how persistence in the payments biz pays off, • Print (various size options)
especially for those new to the industry.
• Resource Guide listing
Along with new product and company profiles, pre- (print/online/front page (option))
views of upcoming events, and brief updates on in-
dividual and company milestones, we've highlighted • Email Blasts (to GS readership)
several recent news stories: the FBI's warning of an
impending global ATM cash-out blitz, the many pay- • Online (website/twice month newsletter)
ment companies that were featured on the 2018 Inc. • Video
5000 list, the 2,300 data breaches publicly disclosed in
the first half of this year, exposing 2.6 billion consumer • Bundle advertisng campaign discounts*
records; update on the Francisco Partners' acquisition
of Verifone; and security experts' call for better detec-
tion and updates ad cyberattacks escalate. For current Danielle Thorpe
breaking news, please visit www.greensheet.com.
AVP Media Partnerships
Do you have news from your own company or your
corner of payments to share? Send us a press release at 707-284-1686
press@greensheet.com. And if you have feedback for us,
please send an email to greensheet@greensheet.com.

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