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October 22, 2018  •  Issue 18:10:02





                                             Advisory Board








                   Strategizing for strength in all


                     economic conditions – Part 1






                  ccording to key indicators, the U.S. economic  Mark Dunn
                  outlook is healthy. The GDP growth rate is  Field Guide Enterprises LLC
                  expected to remain between the ideal target
        A of 2 and 3 percent, unemployment is low, and
        neither inflation nor deflation are showing signs of excess.  1. I believe that the overall U.S. economic prosperity has
        With that in mind, we asked our advisory board to answer  been building slowly  for the  past four  to  five years and
        the following questions:                               expect that it will continue. However, the current trade
                                                               tariffs on China and instability in trade negotiations with
           1. How optimistic are you that prosperity will      other countries don't bode well for the long term.
           continue through the rest of this year and beyond?
           Please explain.                                     2. I have seen an increase in the number of ISO accounts
                                                               wanting  to  invest  in  moving  their  businesses  to  the  next
           2. Are the payments industry and your business      level. I believe this is because they are earning more residual
           experiencing the same kind of positive economic     money as the overall credit and debit spend increases. Also,
           gains as the overall economy? Why or why not?       I think that there are many young entrepreneurs in our

           3. What are you doing to ensure your company is     industry who believe the ISO and agent model still works.
           taking  full  advantage  of  our  current  Goldilocks
           economy?
           4. Do you see any cautionary signs emerging now? If   Contributed articles inside by:
           so, what are they, and how are you addressing them?
                                                                 Brandes Elitch ........................................................................................22
           5. What one piece of advice can you offer ISOs and    Neetu Shaw ............................................................................................24
           MLSs who are making strategic decisions in today's
           business climate?                                     Steve Norell ............................................................................................38
                                                                 Theodore F. Monroe ............................................................................41
        We appreciate all the payments leaders who shared their   Evan Weese .............................................................................................44
        insights with us. This article contains the first portion of   Adam Atlas ..............................................................................................47
        their responses; the remaining answers will appear in the
        second installment of this series.
                                                                                                       TOC on page 3


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