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InsideGS

Cover Story Education
Green Sheet Advisory Board Street Smarts SM
Strategizing for strength in all Why didn't you just ask me? .......................................................38
economic conditions – Part 1 ........................................................1
By Steve Norell, US Merchant Services Inc.
How should payment pros take advantage of today's strong eco- When it comes to merchant support, do you take the initiative, or
nomic conditions while also preparing for the inevitable changes do you wait for merchants to ask for what they want? It pays to be
in future? The Green Sheet Advisory Board weighs in. proactive, especially with large merchant accounts.
News Education

News Briefs: Realities and fears of reputational risk .................................41
Visa to support DCC in 2019 .......................................................10 By Theodore F. Monroe, Attorney at Law
New standards push to sideline passwords........................10 Payment facilitators, payment processors, ISOs and other third-
party service providers must be as concerned about reputational
Verizon notes pervasive security flaws, risk issues as the banks they do business with.
Facebook one example .................................................................10
Cash discounting push continues ............................................10 Making the most of the rules:
Passing on credit card fee ............................................................44
Getting real about real-time payments ................................10 By Evan Weese, CardX
ETA SRP finds broad support, implementation ................10 Given the momentum for passing on credit card fees, it's no

Google finds bug, deletes Google Plus .................................10 surprise that ISOs, merchant level salespeople and merchants are
asking what these rules mean to them.
Industry Update ...............................................................................12
Legal ease:
Company Profile Law, payments and national security ....................................47

Transaction Services: By Adam Atlas, Attorney at Law
Creating next-level technology ................................................15 National security can seem like a remote concern relegated to
Views government security agencies. Payments companies do, however,
have a substantial role in protecting national security.
The very point of sale:
MLS branding: part art, part science ......................................16 New Product
By Dale S. Laszig Turnkey, EMV-ready, integrated POS solution ..................49
In an age when brand loyalty takes a back seat to opportunistic Small business settlement-to-card platform .....................50
buying, payment professionals must be ever more adept at posi- Inspiration
tioning themselves to stay top of merchants' minds.
The long-term view of rejection ...............................................51
Innovation in winemaking
and financial services ....................................................................22 Departments
By Brandes Elitch, CrossCheck Inc. Letter From the Editors ....................................................................5
Disruption in payments has created a sense of urgency in the Readers Speak:
industry. Old practices aren't effective in our changing landscape, Support for the STATES Act ............................................................8
but the ability to think like a customer never gets old. Featured now on Merchant Sales Podcast ...........................12
Spotlight Innovators ......................................................................25
What you must do in 2019 – or prepare to fail ..................24
By Neetu Shaw, Clarity Insights DateBook .............................................................................................30
Resource Guide .................................................................................52
What's on your business to-do list for 2019? Will creating a data Advertiser Index ...............................................................................62
driven culture be a top priority? If not, you might want to recon-
sider.

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