Page 15 - GS181002
P. 15

CompanyProfile






                                                                                           ISO/MLS contact:
                                                                                             Michelle Geraci
                                                                                      Vice President of Sales
                                                                             michele.geraci@trxservices.com
                                                                                              402-502-0985



                                Creating next-level technology





              nfrastructure was the driving force behind the for-  "From the onset, the TRX infrastructure was designed
              mation of Transaction Services, a service provider   around security, flexibility and speed," Leppek said when
              in the electronic payments industry also known as   describing the organization's "next level" standards,
        I TrxServices and TRX to its clients and peers in the    innovative architecture, point-to-point encryption and
        industry.  Co-founder  David  Leppek  had  been  running   tokenization.
        another ISO program leading up to the February 2010
        launch of TRX. Through that experience, he had identi-   According to Leppek, the platform has full omnicommerce
        fied a gap within the industry: he needed a robust track-  and customer resource management (CRM) functions,
        ing and reporting platform, but nothing available at the   and also supports nearly 2,000 transaction types, multiple
        time met his standards.                                  user logins, interchange reports, monthly and quarterly
                                                                 card-brand reports, statements, gateway authentications,
        "I was aware of a few options, but questioned how stable   and cardholder data security. "Everything is offered
        and sustainable they would be," stated Leppek, who now   standard, and it was this robust functionality that made
        serves as an executive payment consultant for TRX. "I    TRX a frontrunner during the EMV (Europay, Mastercard
        realized it made the most sense to develop a proprietary   and Visa) migration," he stated.
        platform, which is what led to the birth of Transaction
        Services."                                               Transitioning ahead
                                                                 Two of four original TRX founders/investors are still
        By October 2010, the TRX platform was fully functional   involved in day-to-day oversight, including majority
        and had been granted its first Payment Card Industry     shareholder Craig Davis, and Scott Martin, who assumed
        Data Security Standard certification. The firm onboarded   the chief executive officer post in February 2018.
        a cruise line and then spread its wings across the small
        business tier. Its primary focus was on serving the retail,   According to Martin, the firm is currently expanding
        restaurant and self-service kiosk verticals.             its banking relationships  and underwriting capacity,
        Full-service payments platform                           which is a recent strategy shift. "We've already added one
                                                                 acquiring bank to the portfolio and will likely add one
        Today, TRX is headquartered in Newark, Del., and         or two others in first quarter 2019," Martin stated. "Craig
        maintains additional facilities in Denver. The company   Davis also founded the Esquire banking program, which
        is self-described as "a leading payment card processing   opens up additional underwriting avenues to TRX."
        solution for merchants looking to improve their financial
        performance." According to one formal statement          Referring to the TRX technology, Martin indicated its new
        explaining the organization's business philosophy, TRX   bank partner planned to use the CRM feature to manage
        is "committed to providing an innovative technology      part of its portfolio. "The most interesting aspect of the
        platform essential to the customer … and providing       TRX platform is the flexibility of its features," he stated. "It
        customized solutions, along with the highest quality of   gives our partners a wide array of options."
        service, flexibility, and visibility to oversee performance."
                                                                 Martin said the company is also working on incorporating
        The TRX mission is "to provide a single technical        the new Verifone 4G terminal and adding innovative
        infrastructure that securely addresses the full merchant   accounting products for the small, multichannel merchant.
        lifecycle while automating the Agent's residual payment   Martin feels the main focus areas at TRX continue to be
        and reporting." The company feels it has achieved this   meeting omnicommerce demands in the marketplace and
        ambition by developing payments management software      enhancing the platform's reporting visibility related to
        that can receive data from integrated transaction        interchange, transactions and risk-related data. "We will
        terminals. This accomplishment has also opened doors to   continue to invest in adding versatility to the platform as
        integrations with independent software vendors within    we can," he said.
        the small business community, TRX noted.
                                                                                                                15
   10   11   12   13   14   15   16   17   18   19   20