Page 3 - GS181101

InsideGS

Cover Story Company Profile
Green Sheet Advisory Board PDCflow:
Strategizing for strength in all Omnichannel billing and payment automation ...............31
economic conditions – Part 2 ........................................................1
Education
The Green Sheet Advisory Board examines how payment pros can
take advantage of today's strong economic conditions while also Street Smarts SM
preparing for the inevitable changes coming in the future. A better way to reach merchant prospects .........................42
By Steve Norell, US Merchant Services Inc.
News
Advertising to obtain new merchant prospects can often be inef-
News Briefs: ficient and frustrating. By comparison, courting organizations that
can offer warm leads looks like a magic formula.
Apple Pay leads pack with mobile users ..............................10
Failure is integral to entrepreneurial success ....................45
Half of B2B sales reps fear By Jeff Fortney, TouchSuite LLC
making cold calls, survey finds .................................................10
The successful merchant level salesperson or ISO must act in and
Colorado store takes convenience to the next level .......10
maintain the spirit of entrepreneurship. Yet it can be difficult to
Visa's bulletin on cash discounting: understand what it takes.
clarification, war or both? ...........................................................10
Payments industry marketing 101 ..........................................48
Businesses seek to balance fraud By Nicholas Cucci, Fluid Pay LL
fighting, customer friction ..........................................................10
With so many different names, distinct roles and ideas of what
Apple Pay debuts on FreedomPay's marketing is, the first step is figuring out the process and what
DecisionPoint Network ....................................................10 exactly you are looking for.
Digital payments growing rapidly worldwide ..................10 New Products
ETA expands membership benefits ........................................10
End-to-end restaurant solution
Industry Update ...............................................................................14 drives efficiencies, engagement ..............................................50
Tradshow News Full-featured solution for unattended market ..................51
Money20/20 grows up, looks ahead ......................................24 Inspiration
NAC2018 celebrates independent ATM deployers .........25 Small things make a big difference .........................................53
Views Departments
Letter From the Editors ....................................................................5
Insider's report on payments
Electronic payments grow, as do fraud rates .....................28 Readers Speak:
By Patti Murphy Telesales versus in-person sales ..................................................8
Featured now on Merchant Sales Podcast ...........................14
Electronic payments are growing rapidly; so is electronic pay- Spotlight Innovators ......................................................................36
ments fraud, the Fed reported. And PIN debit card payments are
less prone to fraud than credit and signature debit card payments. DateBook .............................................................................................51
Resource Guide .................................................................................52
Advertiser Index ...............................................................................62

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