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Letter from the editors

y the time you read this, the midterm elec- What are you
tions in the United States will be over, and
votes will have been tabulated for contests
B that have seen an unprecedented amount waiting for?
of participation on the part of the electorate. No matter
how power shifts, or not, the impact on our economy is
something even vetted experts won't be able to foresee.
Meanwhile, commerce will continue to respond to a
variety of forces at home and abroad.
Let me help you increase your
The economy is the subject of this issue's lead article,
the second in a two-part series in which members of bottom line today!
The Green Sheet Advisory Board share their experienc-
es and tips on how to take advantage of the economy's
current strength while also preparing for fluctuations
to come. The first portion of their insights was pub- We make it easy for you to reach your
lished in our Oct. 22, 2018, issue. We greatly appreciate target audience with a personalized
them for enabling us to bring you this series. They are
exemplary industry leaders. custom advertising campaigns to meet
your companies individual needs today.
Our ability in the payments industry to work together
to achieve things that were only ideas a short time ago • Spotlight Innovators’ • Resource Guides
is also exemplary. This collegial environment amid
breathtaking transformation is on display at industry Web Pages (multiple options
tradeshows. We report herein on two that were held re- • Custom Videos available)
cently in Las Vegas: Money 20/20 and the NAC conven-
tion. (multiple level • Print advertising
options available) (multiple options
While people enter the payments industry to earn a liv- • Targeted Email available)
ing commensurate to the amount of effort they put in, a
strong thread running through our midst is the desire Campaigns • Online advertising
to give back. Issue after issue, our contributing writ-
ers do just that. Their latest contributions share conclu-
sions drawn after testing numerous types of advertis-
ing, marketing basics for today's payments pros, skills
required for successful entrepreneurship, and key
trends identified in the Federal Reserve Board's newest
report derived from the Federal Reserve Payments Study.

In profiles, you'll learn about a company with a single,
multifunctional platform for secure accounts receiv-
able management; an end-to-end restaurant solution
devised to drive efficiencies and customer engagement;
and a full-featured solution for the growing unattend-
ed market. In addition to updates on industry, company
and individual career milestones, you'll also find herein
news on Apple Pay's lead in mobile wallets, innovation
in the c-store realm, Visa's bulletin on cash discount- Danielle Thorpe
ing, balancing fraud fighting and customer friction,
the growth of digital payments worldwide, and much AVP Media Partnerships
more.
Call me for details
Thank you for your ongoing interest and sup-
port. We will continue to welcome your press re- 707.284.1686
leases at press@greensheet.com and your feedback at
greensheet@greensheet.com.
DANIELLE@GREENSHEET.COM

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