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Spotlight Innovators

“USAePay’s payment gateway technology gives our partners exactly what they need to directly solve compliance and
point-of-sale challenges for any merchant,” concluded Drake. “Innovative, frictionless applications are everything in
today’s transaction environment, and our single-point-of-entry console gives merchants a quick, easy solution for taking
a payment wherever, whenever and however their customer wants to pay them.”
USAePay is dedicated to offering its trusted resellers and their merchants advanced payment gateway solutions that foster
more secure and efficient payments. With its cutting edge EMV solutions, every retailer can manage the EMV processing
experience across all business channels and locations.

novio Payments is guiding a payments revolution.
With over 25 years of experience in the payments
industry, Inovio offers a variety of payment processing
I solutions built on the best and most current technology
possible. With a simple mission of being the finest gateway
with which its merchants can partner, Inovio’s reliability,
innovation and global reach have made it one of the indus-
try’s most intelligent payment gateway. For more informa-
tion, please visit www.inoviopay.com.

What’s New:

Guiding merchants through payment security

very merchant wants to make money, but often there are factors that can stand in the way if they aren’t
addressed properly up front. In the case of electronic payment acceptance, security can be one of those factors.

E “Payment security is all about the protection of data,” said Conal Cunningham, General Manager at Inovio, a
gateway service provider. “This can be a big burden for certain merchants, and we’re here to ease the burden and make
it almost disappear.”
Absolute customer protection

According to Cunningham, every company has to worry about protecting customers against breaches where card numbers
and identities can be stolen, but some verticals must provide a greater degree of security to ward against a breach of
any type of personally identifiable information. For example, in industries such as online dating, the merchant has an
obligation to protect their customers with “absolute discretion.” These companies need everything about their customer
locked down, including data such as email addresses, street addresses, names, and so on.

How is this level of comprehensive security achieved? Companies like Inovio, which have proven expertise in supporting
merchants with higher security needs, start the process with a rigid formula around PCI compliance. “The objective is
to make it so these merchants don’t have to touch a credit card,” explained Cunningham. “In other words, tokenization
happens even before a purchase gets made.”

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