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Spotlight Innovators

5. Convert video views to leads: Viewers who visit your website to watch videos may be receptive to additional
ideas and marketing. YouTube is a great channel for demonstrating thought leadership with instructional videos and
educational content. You can use social media to drive traffic to your YouTube videos. Once there, viewers who like
your content can visit to your website to learn more about what you do and how you can help them.

Greet website visitors with a pre-recorded webinar or video session that explains your value proposition. One or two
minutes into the video, "gate" your content with a pop-up that asks for the viewer's email. Send them a PDF related to
what you're discussing in the video. Visitors who enter their email are self-qualified leads.

6. Convert leads to customers: What are your prospects' most frequent objections? Viewers who visit your website
may have similar concerns. Target highly-qualified targets with email campaigns that use short videos to address
these objections. Over time, your steady flow of YouTube content, website traffic and growing database of qualified
leads will create an engaged audience. Throughout the process, you will build trust and goodwill by offering free,
non-intrusive, high-value content. By dripping content to address their objections, you'll convert them into clients.

7. Use growth-hacking strategies: Posting consistently great video content will build your audience but can take a bit
of time. Here are some additional ways to accelerate growth.
Brandscaping: Work with channel partners and third-party service providers to leverage complementary audiences
and cross-promote business services. Courses on Skillshare and Udemy will show you how to collaborate and
target the same audience.

Skillshare: Posting online courses of about 30-40 minutes on Skillshare can help expand your audience and attract
potentially millions of views. YouTube and Facebook are good for shorter length videos. For example, a do-it-
yourself course on Vimeo attracted close to 14,000 views. These are extremely targeted people with high conversion
potential.

Business-first approach
If you are considering using video services, let's explore if and how video could work for you and your company. Following
an initial strategy session to determine the best business fit, we will develop creative, cost-effective video solutions, such
as our unique 'Video as a Service.' Bottom line, we're business-first, which means we "get" your business and objectives
fast.
Board Studios Inc. is a boutique explainer animation production company specializing in financial services. Since 2012,
Board Studios has produced more than 1,500 videos for leading payments industry companies, including Money2020, FIS
Global, OnDeck and CAN Capital. Learn more at kosta@boardstudios.com

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