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CoverStory




        2.  As  mentioned  above,  we  are  experiencing  gains  in   Allen Koppelman
        excess  of  the  overall  economy.  Our  average  customer  is   Nationwide Payment Systems Inc.
        seeing 8 to 10 percent same store volume growth which
        is actually a small portion of the overall 60 percent + YOY
        volume growth we are seeing in our integrated payments   1. There are record number of businesses opening and we
        portfolio.                                              expect that to continue.
        We think this has a lot to do with our highly differenti-  2. We are signing up more clients; growth is always up and
        ated value proposition with vertical specialization and the   down as you have people going in and out of business,
        fact that our merchant base, largely comprised of hospital-  along with margin compression and a lot of pressure from
        ity and food & beverage companies, has several tailwinds   Square and Stripe both signing up card-present merchants
        benefiting them: they are not easily upended by ecom-   at slim margins. There are a lot of new ecommerce
        merce, and the conversion rate, from cash spending to   businesses as well, and that sector is a lot more stable and
        credit spending, remains high. There is also a millennial   more profitable.
        preference to "dine out" or "order in," which always helps.
                                                                3. Hiring more sales reps to increase revenue along with
        3. Our approach to merchant acquisition and servicing   buying leads and advertising.
        hasn't changed dramatically  in the 19 years we've been
        in  business.  We  believe  strongly  in  empowering  both   4.  All  the  signs  are  looking  up  ‒  the  only  thing  that  is
        our sales partners and merchants with all the tools     constant is the race to the bottom.
        necessary to compete as a business and win market share.
        This inevitably means eliminating as many obstacles to   5. Sell technology first!
        account setup as possible, whether that be free software
        and hardware or training, and always providing a high
        level of support.                                       Justin Milmeister
                                                                Elite Merchant Solutions
        A great example is our ever evolving and market leading
        POS-as-a-service and integrated payment  offerings that   1. I believe prosperity will continue through the end of this
        remain in extraordinarily high demand. If anything has   year and through 2019. After that I don't see the prosperity
        changed, it's that we are dedicating far more resources to   like  we  are  experiencing  today.  Since  the  2008  financial
        these efforts than we ever have in our history – and this is   crisis we have seen enormous prosperity; however, it is not
        a direct response to the merchant acquisition opportunity   sustainable due to many factors such as very low interest
        we see in front of us.                                  rates and almost no unemployment, to name a couple. I
                                                                can only hope when rates and unemployment normalize
        4. We don't see many cautionary signs at the macro level.   prosperity doesn't fall off a cliff.
        We're always focused on operational, regulatory and
        geopolitical risks but don't anticipate any impacting our   2. We as a company have reaped economic gains as the
        merchants at the moment. It's important to note that we've   overall economy has experienced. The principal reason
        always grounded ourselves in a low-risk merchant base   is people are spending more as unemployment is at an
        and have been vigilant in maintaining those standards,   all-time low, which of course infuses more money into
        regardless of the current economic cycle. It can be easy to   purchasing  goods  and  services.  Additionally,  with  the
        let your guard down and believe that trees will grow to   stock market at all-time highs people feel rich as their
        the sky – but that complacency usually creates problems   portfolios show gains on paper, so they spend more. These
        down the road.                                          components mentioned above are ideal for the payments
                                                                industry as all the spending is infused into businesses
        5. Taking full advantage of the current environment is a   creating more volume and transactions.
        delicate balancing act. You need to commit the resources
        necessary to win business but also not over-invest and,   3. As a company, we are increasing our marketing efforts
        most importantly, constantly grow your service standards.   to insure we ride this wave of prosperity. Alternatively, we
        With a growing economy comes a lot of demanding         are also acting responsibly with the understanding how
        merchants; meeting the expectations of those merchants   the economy works and preparing for a rainy day scenario.
        involves staying on top of the latest trends. To truly   We are not taking on debt and putting too much risk out
        be successful in this environment, ISOs/MLSs need to    there just because we have experienced a tremendous
        anticipate the needs of emerging merchants and exceed   number of sunny days the last several years.
        those expectations.
                                                                4. There are several cautionary signs of concern. The
                                                                economy simply cannot continue  on its  current course



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