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Education




        payment apps can convey necessary information such      exploited. Inventory management, payroll management
        as customer address, weight of items and more to a local   and marketing tools are high on the list of business
        transport company that can seamlessly confirm a delivery   applications smaller merchants want to take advantage
        appointment window.                                     of. But cost, ease of use, and an all-in-one fully integrated
                                                                solution are their primary buying considerations. The
        The apps also must be simple to use, given that small   ability to provide an out-of-the-box solution that meets
        merchants typically deal with high staff turnover. Ease   today's needs and can adapt to tomorrow's is the definition
        of use is the top feature that surveyed merchants require.   of success for ISOs and MLSs.
        Trying to replicate and market a solution that is in use at
        a large retailer is unlikely to be a winning strategy. Better   The challenge for the service provider is to move your
        to start with a simple, intuitive solution. Once merchants   payments proposition into the new world of high-quality
        become comfortable with this, you can help them evolve to   apps, services and smart POS devices that you can tailor
        higher-level features and functions.                    to meet your merchants' specific needs. You are closer to
                                                                these merchants than anyone and have the local market
        Moving your payments proposition into a new world       and vertical market skills and understanding to help them

        The world of retail merchants is changing rapidly. Even   forge ahead in this new innovative environment.
        the smallest merchants have websites and are beginning
        to experiment with online services, such as making      Peter Spee has over 15 years of experience in driving product innovation
        appointments, checking inventory, or paying online and   and business transformation in Payments. In his role as VP of Strategy
        picking up in the store. Today's consumer is adept at   and Corporate Development at AEVI, he is responsible for leading and
        using mobile devices and web access to navigate across   implementing strategic developments and projects. His primary focus
        channels. Merchants must become just as adept at meeting   is to expand AEVI's footprint by creating strategic business partnerships
        consumers in each of those channels.                    with customers and partners. Peter laid the foundation for the next gen-
                                                                eration of merchant acquiring with his early involvement in the creation
        Merchants also want to take advantage of types of       of the first SmartPOS in the market.
        business applications that large retailers have long














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