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Education
payment apps can convey necessary information such exploited. Inventory management, payroll management
as customer address, weight of items and more to a local and marketing tools are high on the list of business
transport company that can seamlessly confirm a delivery applications smaller merchants want to take advantage
appointment window. of. But cost, ease of use, and an all-in-one fully integrated
solution are their primary buying considerations. The
The apps also must be simple to use, given that small ability to provide an out-of-the-box solution that meets
merchants typically deal with high staff turnover. Ease today's needs and can adapt to tomorrow's is the definition
of use is the top feature that surveyed merchants require. of success for ISOs and MLSs.
Trying to replicate and market a solution that is in use at
a large retailer is unlikely to be a winning strategy. Better The challenge for the service provider is to move your
to start with a simple, intuitive solution. Once merchants payments proposition into the new world of high-quality
become comfortable with this, you can help them evolve to apps, services and smart POS devices that you can tailor
higher-level features and functions. to meet your merchants' specific needs. You are closer to
these merchants than anyone and have the local market
Moving your payments proposition into a new world and vertical market skills and understanding to help them
The world of retail merchants is changing rapidly. Even forge ahead in this new innovative environment.
the smallest merchants have websites and are beginning
to experiment with online services, such as making Peter Spee has over 15 years of experience in driving product innovation
appointments, checking inventory, or paying online and and business transformation in Payments. In his role as VP of Strategy
picking up in the store. Today's consumer is adept at and Corporate Development at AEVI, he is responsible for leading and
using mobile devices and web access to navigate across implementing strategic developments and projects. His primary focus
channels. Merchants must become just as adept at meeting is to expand AEVI's footprint by creating strategic business partnerships
consumers in each of those channels. with customers and partners. Peter laid the foundation for the next gen-
eration of merchant acquiring with his early involvement in the creation
Merchants also want to take advantage of types of of the first SmartPOS in the market.
business applications that large retailers have long
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