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InsideGS









        Cover Story                                            Education

          Enterprise selling in an SMB world – Part 1 ...........................1  Street Smarts SM
           By Dale S. Laszig                                     To POS or not to POS ......................................................................34
           This first article in a two-part series exploring today's SMB market   By Steve Norell, US Merchant Services Inc.
           assesses evolving SMB environments and road maps, with re-  Today's POS is all together different than the POS of 10, 20 or 30
           search findings and commentary by leading executives.   years ago, and MLSs who aren't working with a good cloud-based

        News                                                       POS partner are likely losing out.
                                                                 Educating small merchants on smart POS solutions ......36
          News Briefs:                                             By Martina Jeronski, AEVI
          Malware attacks PayPal, exploits Android ..........................12  Today's acquirers must learn to move from selling one-application
          Accurate info, BOPIS a must for many                     payment devices to business solutions that incorporate payments
          this holiday season .........................................................................12  with vital customer-facing and back-off business functions.
          Cash is king, even as ATM growth slackens ........................12  Breaching into the New Year ......................................................40
                                                                   By Nicholas Cucci, Fluid Pay LLC
          Analysts predict record post-holiday
          fraud, chargebacks .........................................................................12  Back in 2011, phishing was a major, developing issue. Now it is a
                                                                   streamlined staple of criminals attacking our financial networks.
          Software-based mobile payments                           Several breaches in 2018 were particularly noteworthy.
          join EMV product family ..............................................................12
                                                                 Risk is not the enemy .....................................................................42
          Fed study IDs card payments growth
          driven by CNP transactions ........................................................12  By Bill Pirtle, Clearent LLC
                                                                   When you work as an MLS, your ISO's risk department will reject
          Mastercard report: holiday sales grew 5.1 percent ........12
                                                                   the occasional account. Agents often lament these rejections, but
          Industry Update ...............................................................................13  honest, thorough, timely actions can change no to yes.
        Views                                                  New Products

          Insider's report on payments:                          Secure, frictionless pay-at-table solution  ...........................43
          Looking back on 2018 and forward to 2019 ......................18  Sleek, fixed-to-mobile docking station ................................44
           By  Patti Murphy, ProScribes Inc.
                                                               Inspiration
           Real-time payments, mobile POS payments, merchant card accep-
           tance costs and card acceptance by businesses selling cannabis   Begin 2019 with a success mindset ........................................45
           products are among the activities to watch in 2019.  Departments
          Payment methods poised to surge in 2019 ........................20  Letter From the Editors ....................................................................5
           By Jeh Holsomback, Secure Payment Solutions Inc.      Readers Speak:
           Payment methods are evolving as tech savvy younger generations   What's coming in 2019?  ...................................................................8
           come of age and develop purchasing power. This will foster more   Featured now on Merchant Sales Podcast ...........................14
           rapid adoption of several payment methods in 2019.    Spotlight Innovators ......................................................................22
                                                                 Event Calendar ..................................................................................42
        Company Profile
                                                                 Resource Guide .................................................................................44
          Maverick BankCard:                                     Advertiser Index ...............................................................................54
          Enabling success via technology .............................................27
















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