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Letter from the editors

espite stock market volatility and a partial
federal government shutdown as we transi-
tioned into a brand new year, analysts were
D buoyed by reports of record 2018 year-end
holiday spending. They are predicting further retail
growth in 2019, particularly in the dynamic small and
midsize business (SMB) sector. Knowing SMBs are the
sweet spot for the majority of merchant level salespeo-
ple (MLS), we are kicking off 2019 by exploring today's
SMB market in a two-part series.

Part 1, the lead article in this issue, assesses evolving
SMB environments. It includes research findings,
as well commentary by industry leaders employing
innovative, effective ways to serve SMBs long term.
Part 2 will examine how MLSs can use their industry
knowledge and personal experience to solve the most
pressing issues SMBs face.

The POS itself continues to evolve, and one esteemed Let me make it easy for you to
contributing writer makes the case for MLSs partnering
with a solid POS company. Other experts discuss further reach your target audience with
evolving areas of payments. These include moving from
selling a one-application device to a business solution a personalized custom advertising
that incorporates payment with vital customer-facing campaigns to meet your
and back-off business functions; how the newest tech-
savvy younger generation may give rise to adoption of companies individual needs today.
several payment methods in 2019 that could eliminate
the need for cash and physical cards; sophisticated
fraudster methods that led to significant breaches in • Spotlight Innovators’ Web Pages
2018; why MLSs should treat risk and underwriting
departments like the allies they are; and 2018 trends • Custom Videos
likely to continue in 2019. (multiple level options available)

We post news regularly on our website and have • Targeted Email
included excerpts from several recent stories. They Campaigns
run the gamut from the staying power of cash despite • Resource Guides
slackening ATM growth, possible record-breaking post-
holiday fraud and chargebacks, and EMVCo guidance (multiple options available)
on software-based EMV payments to how card-not- • Print advertising
present payments are driving payments growth, and (multiple options available)
solid holiday sales growth of 5.1 percent. Additional
coverage can be found at www.greensheet.com. • Online advertising

Bundle advertisng campaign discounts*
Research highlighted within these pages covers
potential effects on travel companies of insufficient
consumer payment options, a comparison of general-
purpose reloadable cards, and the reliance of prosperous Danielle Thorpe
solopreneurs on text messaging for multiple business
purposes. Also herein are other briefs on industry and AVP Media Partnerships
individual achievements, partnerships, appointments
and other milestones, as well as new company and 707-284-1686
product profiles

As we make plans for 2019, we wish to thank you for Your bottom line will thank you.
your support. Please let us know what you'd like to see
us cover this year at greensheet@greensheet.com. And, as
always, send your news to press@greensheet.com.

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