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Spotlight Innovators

eadquartered in Troy, Michigan, award-winning North
American Bancard is an industry leader in credit card pro-
cessing, providing a variety of merchant services that help
H client companies of all sizes develop solutions for payment
processing, including credit, debit, EBT, check conversion and guaran-
tee, gift & loyalty cards, and much more. As an MSP/ISO since 1992,
North American Bancard is dedicated to offering the highest service
levels, exceptionally competitive pricing, and the latest technology to
its client companies, including Pay Anywhere, its proprietary point-of-
sale (POS) solution. With over $34 billion worth of payments processed
for more than 250,000 businesses every year, North American Bancard
is determined to help American business prosper.

What’s New:

Maximizing the virtual terminal

W hen it comes to payment tools, the virtual terminal (VT) is a staple. Since inception, payment gateways have

been packaged with a VT, first designed to give merchants a way to hand key customer card information
into a point-of-sale system when needed.

Of course, in the early days, merchants who sold goods exclusively over the counter rarely needed the VT. Conversely,
merchants who worked with remote consumers, used the VT daily to input card data for goods sold through MOTO (mail
order and telephone order) channels.

"Virtual terminal technology is one of the most evolved systems used in the payments industry," stated Jim Parkinson,
Chief Information Officer at North American Bancard (NAB). "It was initially created to supplement swipe terminals,
but the advent of omni-commerce and automated payments has elevated its function within the merchant’s payment
environment."

Next generation VT

Today's VT application is far more nimble, robust, and intuitive than its predecessor. Indeed, merchants are not only using
the VT interface to accept transactions where a card or terminal is not present, but the VT is now also being used to accept
card-present payments.

The VT is also valuable to merchants who take on-the-fly payments inside or outside the store, as well as online merchants,
where customers access a public-facing VT interface to check out from the shopping cart.

Some VT applications are so robust, they can even synthesize transaction aging and activity, customer profiles and
security into a single dashboard.

"NAB has always recognized how important the VT application is to a merchant, so we are continually updating our VT
platform to keep it relevant to meet current market and business management needs," continued Parkinson.

Offering "virtually" everything!
According to Parkinson, the latest release of the NAB VT includes everything a merchant could need or want for managing
payments, customer information and transaction activity.
The current virtual terminal application even includes a simplified PCI and EMV (Europay, Mastercard and Visa)
enhancement, reducing the merchant’s security scope for chip-card acceptance. To utilize this feature, the VT is paired
with a free Ingenico iCT 220 terminal, preprogrammed with NAB's semi-integrated EMV solution.

The new merchant portal also allows for the setup of subscription services and recurring payments, securely storing
cardholder information, so it can be leveraged to pay for recurring applications and services. The merchant also has the
ability to customize contracts with add-ons, discounts, and periodic cycles.

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