Page 22 - GS190202

Spotlight Innovators

hat's the "holy grail" for agents? Clients who
never leave and provide a steady income
stream forever! To do that, agents need a multi-
W layered sales and product portfolio that creates
what we call "client stickiness." It means placing so many ser-
vices with a client that leaving is the furthest thing from their
minds. As an ISO since 2000, SIMPAY specializes in "client
stickiness." We have a diversified 7-product portfolio you can
sell. Plus we'll show you how to get out of a "PRICE WAR"
conversation with prospects and into a "VALUE & IMPACT
ACHIEVED" discussion. That's a winning approach.
What’s New:

Let your true colors shine at Simpay

f you're a merchant services professional, you've probably heard that selling on rate is a race to zero and that agents
need to be specialized and consultative to compete in today's market. That advice, however well-meaning, puts
agents in the same box, instead of celebrating their individuality. At Simpay, we prefer to be a chameleon and let
I your true colors show through. Just be yourself and you'll attract new customers. People respond to authenticity.

All agents have a great story. Team up with a company who will help you showcase yours! You don't have to sound like
everyone else. If you want to infuse humor, do it. If you like to use sports analogies, use them. Don't be afraid to let others
see the real you.

Get real
When it comes to helping merchants navigate the choppy waters of security, technology, social media and interchange,
nobody does it better than a merchant level salesperson (MLS). Any time the industry has a major initiative, who do they
call? They call the MLS, of course: the person who gets things done.

If there's anyone on the planet who understands how much the payments industry is changing, it's you. You're out there
every day, moving our industry forward, one merchant at a time. Whenever there's a new trend, new payment terminal
or new processor on the block, you're the first to know. Because you serve on the front lines of the payments industry.
Get sticky

Simpay can help you develop a tailored program that cements customer loyalty and brings them back to you again and
again.

Most partners can only offer you 3 or 4 products. We think that's sad. After all, the more you have to offer, the more your
clients will potentially buy. You increase your "stickiness" with your client. This makes it tougher and tougher for your
merchants to ever say goodbye to you.

At the same time, placing more products with existing merchants brings you more income for less effort. It's a "triple win!"
• You make more money
• You do so in less time
• And a client who has 2, 3, even 4 products with you likely won't want to ever leave!
END RESULT: A bigger residual stream for your retirement!

The best part is that Simpay's product suite is composed of things your merchants currently use. Take payroll, for example.
They process payroll, just with another vendor. Simpay believes they should be using you for these services, and we will
train you to have those conversations.

With Simpay, our new product training includes "how to sell the service." Plus, learning about new products at Simpay is
not anything like sitting in a boring classroom. Our experts know that you're in it to win it and will do much more than

22