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CompanyProfile

MLS/ISO contact:
Ted Cucci
President and CEO
ted@fluidpay.com
630-526-8670

Making payments user friendly

luid Pay LLC launched in 2017, introducing Cucci said. "They share the same core values as myself,
a proprietary, cloud-based payment gateway and together, we will execute the company's strategy."
application to ISOs, value-added resellers, mer-
F chant services providers and developers of all The Fluid Pay leaders also share an ideal that the
applications. Based in the Chicago suburb of Wheaton, payments industry has become too complex and should
Ill., Fluid Pay concentrates on helping its partners sup- be simplified. Accordingly, the company's main public
port customers that range from multimillion-dollar, relations statement reads, "With industry leading minds,
multilocation businesses to mom-and-pop shops across Fluid Pay aims to create a suite of payment industry
the globe. tools with a business centric approach in mind. It's time
to simplify the complexity of payment gateways and the
The Fluid Pay gateway is backed by three independently payments industry."
located data centers, enabling the company to offer
24/7/365 service and Level 1 Payment Card Industry Data One suite, seamless service
Security Standard compliance. The gateway data resides "We wanted to develop the first 100 percent, fully cloud-
in the Google Cloud, allowing for unlimited scalability, based payment gateway in the industry," Rooney said.
high speed, maximum security and, according to Chief "Not only were we able to accomplish this, but we were
Operating Officer Nick Cucci, virtually zero downtime. also able to integrate an extremely powerful rule engine
that powers our fraud scrubber called Watchdog."
Fluid Pay's gateway solution was recently ranked second
out of 12 major gateways in the world in the Strawhecker The Fluid Pay gateway product suite offers an array of
Group Gateway Enterprise Metrics Report and received functions, including an API that, according to Rooney,
first place rankings in that report for Fastest Mastercard is built for simplicity and to be independent software
Transaction, Gateway Availability and Transaction vendor/developer friendly. Additional features include
Success Rates. Under the API Integration Review section, the WatchDog fraud-scrubbing service, semi-integrated
the gateway also ranked first in six categories. and EMV-certified remote terminal provisioning,
Experience matters countertop and mobile solutions, intuitive e-invoicing,
recurring billing, customer vault, and more.
Fluid Pay was founded by Nick Cucci and Jeff Rooney.
The two were later joined by Ted Cucci in 2018. Rooney is Moreover, the company's support is handled by top-tier
master certified in many security areas. He serves as the staff with more than 20 years of industry experience,
chief technology officer and main architect of FluidPay. including a team of engineers and developers, all of
com. whom strive to achieve first-call resolution every time.
Rooney has an extensive background in security and pro- Putting the partner first
gramming and runs all aspects of the information tech- In addition to offering a product the company touts as
nology structure at Fluid Pay. "a true white-label payment gateway," Fluid Pay charges
only a single monthly fee that includes the entire product
Nick Cucci is experienced in sales, marketing and securi- offering. It also maintains a "non-compete guarantee,"
ty. A certified fraud examiner, he is responsible for moni- which states Fluid Pay will never compete with its
toring all aspects of sales, as well as fraud trends. partners by offering merchant accounts. In fact, Fluid Pay
noted that merchants must be sponsored by an approved
Ted Cucci is the company's president and CEO, as well as "Fluid Pay partner" to utilize the company's technology.
board chairman. A founder of Network Merchants Inc.,
Cucci served NMI as chief operating officer, enhancing As far as the company's outlook for the future, Ted Cucci
Fluid Pay with over 21 years of payments industry expe- indicated the company is doubling in size monthly. "Keep
rience. "I am honored and excited to lead Fluid Pay," Ted an eye out for us; this will be exciting," he said.

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