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Spotlight Innovators

Step 6: Nurture leads:
Once you have your list of emails from people who have watched your video, it's time to nurture a trusted business
relationship with them.

Boost engagement: You should typically send them a series of 5-8 emails using a software tool like Mailshake or
Mailchimp. The content can be some of your best blogs, ideally turned into videos in order to continue with high
engagement (research on the impact of video in email campaigns shows 50-300% more engagement).

Manage frequency: Some experts recommend using the Fibonacci sequence for the frequency of your emails, meaning
that you send 1 the next day, 1 the following day, then wait for 2 days before another email goes out, then 3 days, and
then 5 days etc.

So there you have a step by step process to create AND promote high-impact video content: blog -> webinar -> record ->
promote -> capture -> nurture. And this is a process that you'll probably want to repeat on a regular (e.g., monthly) basis in
order to keep growing your audience and promoting new services or the same service with a different angle.

ounded in 2001 and headquartered in Memphis,
Tennessee, Impact PaySystem made their mark
on the payments industry with their Petroleum
F Services. Impact’s Executive Team is composed
of industry veterans, with over 75 years’ combined experi-
ence implementing creative solutions for their customers.
Through strategic alliances with industry leaders like First
Data, Elavon, and Vantiv, Impact PaySystem is able to design
unique solutions for merchants’ individual needs. Product
solutions include credit and debit card processing, PIN
secured and signature-based debit, wireless solutions, gift
card, check services, loan products, Click2Don8 proprietary
donation product and development services.
What’s New:

Easy CBD and hemp boarding

s laws and regulations evolve, so does business. In fact, a new or changing law can even create an entire emerg-
ing business market. Such is the case with the CBD (Cannabidiol) and Hemp market. Now that the sale and
usage of these products have been legalized in many U.S. states, a major outcropping of new storefronts, dis-
A tributors and licensed growers have emerged. However, like many new markets and product lines that have
yet to establish a stable history, businesses operating within this industry are viewed as higher risk by domestic payment
processors. “Traditionally, this type of merchant is challenged to find a reliable partner for processing, since they’ve been
deemed high risk within the industry,” stated Emily Karawadra, President of Impact PaySystem LLC. “With few domestic
options available, these merchants have to process offshore and deal with authorization issues and high decline rates,
profiled by the card issuers as fraud.”
New domestic offering

Impact PaySystem LLC has taken the lead in securing a domestic processing program for businesses in the CBD and
Hemp industry that enables them to process domestically and forego the process of looking for services offshore. In fact,
by offering the new domestic program to a CBD wholesaler, Impact PaySystem was able to increase that company’s sales
immediately.“ The business was having a 27% decline rate on a daily basis,” explained Karawadra. “When we diverted
his volume to our domestic program, his decline rate decreased to under 1%, and this change impacted his company’s
bottom line instantly.” According to Karawadra, prior to adopting Impact PaySystem’s domestic processing solution, this
merchant also had to wait days to see his funds. “We were able to offer next day funding to him, which considerably
helped his cash flow,” she affirmed.

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