Page 5 - GS190302

Letter from the editors

eading card brands Mastercard and Visa Big Ideas
regularly introduce new rules and update old
ones. Whether merchant level salespeople, Measure up to Big Solutions
L operations and customer service staff, and
merchants are advised not only of the letter of the
changes, but also their spirit and likely impact on day-
to-day business practices can be a hit or miss kind of
thing. It depends on how much attention payments
companies give to disseminating information. Recent
and slated changes to chargeback rules are an example.
Some in the industry are fully informed and explaining
to their merchant customers how to adapt to the new
rules, reason codes and deadlines; others have yet to
begin.
Helping merchants navigate the changing chargeback
landscape can be a highly effective retention tool, and
we all know how critical customer retention is. Thus,
the lead article in this issue discusses the new and
upcoming chargeback rules, explaining what they are,
the rationale for them and how merchants can adapt to
them. Getting this right can boost a merchant's bottom
line by both preventing chargebacks and mitigating the Let me help you with a solution
financial impact of those that do occur, which, in turn,
helps cement merchant/ISO relationships. with a personalized custom
Assisting with chargebacks isn't the only way in which advertising campaign to meet
payment professionals can help merchants boost their your company’s individual needs.
bottom lines. One of our contributing writers discusses
the importance of focusing on tools to help merchants
be profitable and keep their doors open, as opposed to
offering one-size-fits-all value adds. If you think this is • Spotlight Innovators’ Web Pages
too far outside your job description, you might change • Custom Videos
your mind after reading this article. Other contributors
delve into lessons learned over a long, enlightening (multiple level options available)
career in payments; improving the customer and • Targeted Email
merchant self-service experience; three things to Campaigns
know about data privacy regulations; immediate and
potential long-term impacts of a Louisiana ruling that • Resource Guides
Walmart.com is liable for sales tax on transactions made (multiple options available)
by third-party sellers; and why focusing on merchant
needs is far better than mastering the latest, dazzling • Print advertising
technology. (multiple options available)
• Online advertising
In addition to product and company profiles and
updates on individual and company milestones, you'll Bundle advertisng campaign discounts*
find news briefs covering ATM industry opposition to
cash bans; big banks' high marks for merchant services;
growth in digital commerce; bankers and insurers Danielle Thorpe
playing digital catch-up; and a new, simpler mobile
standard introduced by the NFC Forum.
AVP Media Partnerships
We always appreciate receiving news of your
latest achievements at press@greensheet.com, as 707-284-1686
well as questions, comments and suggestions at
greensheet@greensheet.com. Please continue to stay in Your bottom line will thank you.
touch.

5