Page 5 - GS190402

Letter from the editors

e've delved into many aspects of ISO/
MLS contracts in our Education section,
so a wealth of information exists for
W those who peruse our website's archives.
However, this is such a foundational issue for anyone
seeking to sustain a career in payments we decided to
give it front-page visibility. MLSs who build profitable
merchant portfolios know how to understand mer-
chant pain points and sell solutions that address them.
But most are not attorneys, which can cause problems Howdy
if they enter contract negotiations solo and green. Their
fortunes typically are tied to the particulars of contracts
they sign with upstream partners. And those contracts Y’all!
are anything but simple. The lead article in this issue
delves into the importance of reading the fine print in
those contracts and pitfalls to watch out for.

ISO/MLS contracts aren't the only payments-related
contracts full of fine print. Partnerships of an
increasing variety and scope abound in our business.
Each is based on a contract, as well. One significant
partnership covered recently in breaking news was
the all-in-one SMB solution jointly launched by TSYS
and T-Mobile. Additional partnerships of note are
mentioned in Industry Update, along with briefs on I’m working hard to help you increase
recent awards and milestones, legislative actions,
research, acquisitions, and appointments in our sphere. your bottom line today!

Further highlights from the news include findings
from the Fed that debit payments are growing at a No Bull
slower pace than previously, and along with that have
come increased fraud losses; a new federal initiative
called for government and private sectors to expand Customized advertising campaigns
AI research and deployments to stay apace with to fit any size company and budget.
global AI innovation; the second annual Broker Fair
returned to New York City with expanded offerings • Spotlight Innovators’ Pages
for a burgeoning group of agents and innovators;
and Ingenico took on a leading role in helping large (frequently updated content)
merchants reach Russian consumers. • Print (various size options)
Also herein, our contributing writers offer perspectives • Resource Guide listing
on the hero's journey (yes, it applies to payments
professionals); how to remedy misunderstandings (print/online/front page (option))
between operations and sales staff; the importance • Email Blasts (to GS readership)
of taking command of your words so you don't
inadvertently kill deals; a big legal reversal in the world • Online (website/twice month newsletter)
of non-sports-related gambling; and opportunities to
be found in serving U.S. petroleum retailers. • Video
• Bundle advertisng campaign discounts*
Also included are resources to help spark new ideas,
inspire more connections and empower more action to
foster continued success both for you, our readers, and Danielle Thorpe
the industry as a whole. Let us know how we're doing
at greensheet@greensheet.com, and keep sending your AVP Media Partnerships
news to press@greensheet.com.
707-284-1686

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